Business Sustainability: Strategies for Leadership and Change

Create sustainable strategies to drive business innovation and long-term growth

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Course Dates

STARTS ON

TBD

Course Duration

DURATION

2 months, online
4-6 hours per week

Course Fee

PROGRAMME FEE

Course Information Special group enrolment pricing

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What This Programme Will Do For You?

  • Articulate the importance of sustainable production, consumption, and operations
  • Examine the models, frameworks and strategies that drive organisational decision-making in the face of global issues such as climate change
  • Determine sustainability risks and opportunities from a strategic perspective and evaluate their impact on multiple stakeholders
  • Assess the existing national and international regulations, reporting measures and standards surrounding environmental best practices and how to apply them at an organisational level
  • Analyse the sustainability leadership skills and competencies needed to implement climate risk practices and create long-term value for internal and external stakeholders

Programme Highlights

80+ Video Lectures

8 Reflection Activities

7 Discussion Boards

8 Assignments

7 Practice Quizzes

Programme Modules

MODULE 1:

Sustainable Consumption

  • Explain the importance of sustainable consumption
  • Examine the factors that contribute to overconsumption
  • Develop ways to encourage consumers to make sustainable choices

MODULE 2:

Business Sustainability Strategies

  • Analyse the holistic impact that sustainability strategies can have on production and decision-making process(es)
  • Outline a collective impact framework that creates shared value for multiple stakeholders in a chosen organisational environment

MODULE 3:

Sustainable Operations

  • Evaluate the effectiveness of organisations’ sustainable practices, frameworks, and strategies
  • Understand the role of sustainable practices in implementing extended producer responsibility (EPR)

MODULE 4:

Sustainability Reporting and Governance

  • Assess how to measure sustainability and environmental impact of an organisation/ruling body’s sustainable strategies/policies/frameworks

MODULE 5:

Leading as a Steward for Sustainability

  • Evaluate the role of leadership in implementing a business sustainability strategy/objective by conducting a purpose-and-stakeholder analysis
  • Determine risks and opportunities associated with collaborative/steward leadership

MODULE 6:

Marketing Of Green Products

  • Understand marketing and consumption of green products, three-factor consumer behaviour model and measurement of consumer consciousness
  • Identify how sustainability concerns can be addressed in designing a marketing plan for green products

MODULE 7:

Green Finance

  • Examine the relatability of sustainable financial and investing instruments to global frameworks, initiatives, and actions, as well as
  • Know the viability of the sustainable practices to the organisation’s financial strategy

MODULE 8:

Low-Carbon Economy

  • Learn different approaches to calculate an organisation's carbon footprint
  • Understand the importance of life-cycle thinking in examining the environmental impact of an organisation’s activities and products/services

MODULE 1:

Sustainable Consumption

  • Explain the importance of sustainable consumption
  • Examine the factors that contribute to overconsumption
  • Develop ways to encourage consumers to make sustainable choices

MODULE 5:

Leading as a Steward for Sustainability

  • Evaluate the role of leadership in implementing a business sustainability strategy/objective by conducting a purpose-and-stakeholder analysis
  • Determine risks and opportunities associated with collaborative/steward leadership

MODULE 2:

Business Sustainability Strategies

  • Analyse the holistic impact that sustainability strategies can have on production and decision-making process(es)
  • Outline a collective impact framework that creates shared value for multiple stakeholders in a chosen organisational environment

MODULE 6:

Marketing Of Green Products

  • Understand marketing and consumption of green products, three-factor consumer behaviour model and measurement of consumer consciousness
  • Identify how sustainability concerns can be addressed in designing a marketing plan for green products

MODULE 3:

Sustainable Operations

  • Evaluate the effectiveness of organisations’ sustainable practices, frameworks, and strategies
  • Understand the role of sustainable practices in implementing extended producer responsibility (EPR)

MODULE 7:

Green Finance

  • Examine the relatability of sustainable financial and investing instruments to global frameworks, initiatives, and actions, as well as
  • Know the viability of the sustainable practices to the organisation’s financial strategy

MODULE 4:

Sustainability Reporting and Governance

  • Assess how to measure sustainability and environmental impact of an organisation/ruling body’s sustainable strategies/policies/frameworks

MODULE 8:

Low-Carbon Economy

  • Learn different approaches to calculate an organisation's carbon footprint
  • Understand the importance of life-cycle thinking in examining the environmental impact of an organisation’s activities and products/services
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Real-world Examples

Through real-world examples from multiple industries, you'll see how the theories are put into practice.

Dove

Dove has implemented a multi-layered strategy to encourage its consumers to become more sustainable, thereby upholding its global commitment to reduce plastic waste. This case study assignment provides learners with the opportunity to investigate Dove’s marketing techniques that encourage sustainable consumer choices.

Nestlé

Nestlé

Nestlé’s sustainability actions are discussed in detail to illustrate the business strategy of ‘creating shared value’. Thereafter, the financial results of these actions are highlighted to indicate the value that investors place on sustainability.

Nike

Nike

Nike has implemented a multi-level, integrated approach to improve the social and environmental conditions of its global supply chain, thus extending their sustainability model to build environmental, social as well as economic value. This case study assignment gives learners the opportunity to critique the environmental responsiveness of Nike’s sourcing strategies and supply chain practices.

Marks and Spencer

Marks and Spencer

Using Marks and Spencer as an organisational case study, it will describe the actions this company took to implement their sustainability strategy at various social, economic and environmental levels.

Federated Hermes

The details in this case study were informed by actual events drawn from interviews conducted with engagement leaders at Federated Hermes, while also incorporating wider parallel contexts and events. It considers how to improve environmental, social and governance (ESG) factors by actively engaging with portfolio companies, in an effort to adopt science-based targets for greenhouse gas reduction. Learners will critique leadership practices in this assignment, including how to collaborate with various internal and external stakeholders when making decisions.

Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.

Why Enrol in This Programme?

The online Business Sustainability: Strategies for Leadership and Change programme will enable participants to build their capacity to integrate sustainable business strategies while transforming their brand values and maintaining consumer loyalty. This 2-month programme with real-world examples will aid in mapping the organisation's sustainability journey to provide value to all the stakeholders involved, particularly in sustainability reporting and governance. By completing this programme, participants will be able to implement meaningful, sustainable changes within their organisation and emerge as leaders who understand the importance of sustainable operations and consumption.

85%

of global consumers have shifted their purchase behaviour towards being more sustainable.

Source: Global Sustainability Study by Simon-Kucher & Partners, 2021

70%

of consumers will pay an additional 5% for a green product, across multiple industries.

Source: McKinsey Sustainability, 2020

60%

Sustainable business strategies can help organisations increase efficiency by reducing costs and managing operating profits by about 60%.

Source: McKinsey Sustainability, 2020

Who Is This Programme For?

This 2-month certificate programme is designed for senior executives who want to inculcate sustainability as a business practice. This programme will benefit executives who:

  • Develop leadership skills to make strategic business decisions for sustainability
  • Build capacity to operationalise sustainability strategies
  • Accelerate your organisation’s sustainability journey to drive new business value with sustainability and resilience at the core

The programme is applicable across leadership, managerial, and consultancy functions; in major industries such as Technology, Banking and Finance, Oil and Gas, Healthcare, IT, Marketing, International Trade and Development, Customer Goods, and Manufacturing.

Programme Faculty

Faculty Member DR SHANTANU BHATTACHARYA

DR SHANTANU BHATTACHARYA

Professor of Operations Management Lee Kong Chian School of Business

Prior to teaching at SMU, Dr Shantanu Bhattacharya was an Associate Professor of Technology and Operations Management and an Assistant Professor of Technology and Operations Management... More info

DR MICHELLE P. LEE

Associate Professor of Marketing (Education) Lee Kong Chian School of Business

Dr Michelle P. Lee is Associate Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University (SMU), where she currently teaches Sustainable... More info
Faculty Member DR ZHOU YANGFANG, HELEN

DR ZHOU YANGFANG, HELEN

Associate Professor of Operations Management Lee Kong Chian School of Business

Dr Zhou Yangfang, Helen is an Associate Professor of Operations Management with the Lee Kong Chian School of Business, Singapore Management University (SMU) since 2013... More info
Faculty Member DR ARNOUD DE MEYER

DR ARNOUD DE MEYER

Former SMU President, Professor Emeritus of Operations Management

Dr Arnoud De Meyer is a Professor Emeritus of Operations Management with the Lee Kong Chian School of Business, Singapore Management University (SMU). Until December 2018, he served as President of Singapore ... More info
Faculty Member DR SESHAN RAMASWAMI

DR SESHAN RAMASWAMI

Associate Professor of Marketing (Education), Lee Kong Chian School of Business

Dr Seshan Ramaswami is an Associate Professor of Marketing (Education) with the Lee Kong Chian School of Business, Singapore Management University (SMU)... More info
Faculty Member DR DAVE FERNANDEZ

DR DAVE FERNANDEZ

Professor of Finance (Practice) Lee Kong Chian School of Business

Dr Dave Fernandez is Professor of Finance (Practice) with the Lee Kong Chian School of Business, Singapore Management University (SMU), and the Director of Sim Kee Boon Institute for Financial Economics... More info

Certificate

Certificate

Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.

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All certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.

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Early registrations are encouraged. Seats fill up quickly!