Chief Executive Officer Programme

Learn how to be an effective CEO with the 3 Pillars of Executive Leadership by pre-recorded video lectures from SMU faculty, get to connect with high achieving leaders at a 1 day Campus Immersion and Networking event and be eligible for the SMU Executive Development Alumni Status.

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Course Dates



Course Duration


7 Months, Online
4-6 hours per week

Course Fee
Please note that the programme duration includes a break week for Christmas from 24 Dec 2023 to 01 Jan 2024,
and for Chinese New Year from 09 Feb 2024 to 15 Feb 2024.

Early Enrolment Benefit

Upcoming Round Application Deadline: December 21, 2023 | Application Fee: USD 350

Apply before December 21, 2023 to avail an early enrolment benefit of USD 1300 on program fees. Connect with a program advisor for more information.

Programme Overview

The role of a Chief Executive Officer (CEO) is evolving. CEOs have traditionally been expected to be beacons of hope through turbulent times and have known for a long time that navigating change and uncertainty are part of the role they take on.

Curated with a strong emphasis on real-world relevance to meet the challenging times and rapidly evolving business needs and trends, the Chief Executive Officer programme offered by Singapore Management University will develop you as a leader with vision, purpose, and passion. You will be endowed with the competencies and skills required to build and lead your organisation with agility, for transformation and change.


5.8M+ professionals in the APAC market for CEO Jobs at C-Suite level.



CEOs and other senior executives are expected to see their salaries go up by 9.1% in 2023


Programme Highlights

Comprehensive programme design, 18 Modules organised according to 3 pillars of Executive Leadership

Pre-Recorded Video Lectures* from SMU faculty for self-paced learning interspersed with live lectures from renowned SMU faculty and industry practitioners

Curated case studies and application-based examples for real-world applications

Access to Success Coach
To drive engagement and clarity

Connect and network with high-achieving global professionals and leaders from across industries

Eligibility for SMU Executive Development Alumni status and benefits upon successful completion of the CEO programme and subject to further qualification criteria

Certificate of completion from SMU

1-day Campus Immersion and Networking opportunity

2 Live Masterclasses with Industry Experts

-The programme highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the programme's desired outcomes.
-The programme is designed to be delivered approximately over 7 to 8 months in a calendar year, including some occasional breaks that may be provided. This is only indicative. The actual calendar time may be more or less by a few weeks depending on the number of topics covered and other variables like breaks provided/not provided."
-Assignments are reviewed either by success coach who is available to support participants in their learning journey and/or by the Emeritus grading team. The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
-*This is a majorly self-paced online programme with some live sessions with programme faculty. Post- session video recordings will be available for up to 12 months after programme completion. We have a curated panel of industry practitioners who will be conducting the weekly live doubt-clearing sessions.
-**For the on-campus networking session participants will be responsible for making their own travel and accommodation arrangements.

Who Should Attend?

The programme is designed for business leaders* with 10 or more years of experience, who want to:

  • Develop a clearer vision with respect to the future of company and re-align the resources and approach towards the long-term directions
  • Capitalise on technology and talent to spearhead the journey of your company in alignment with the global trends
  • Make swift decisions with unstructured information and in a rapidly changing business environment
  • Be a driver of change by leading strategies, negotiation skills, future trends, and executive presence
  • Drive the organisation towards the required direction, building a legacy that will allow the organisation to run successful even in uncertain times

*Chief Executive Officer, Chief Operating Officer, Chief Financial Officer, Chief Technology Officer, Chief Information Officer, Chief Marketing Officer, Chief Data Officer, Chief Information Security Officer; Vice President, Director, Senior Managing Director, Managing Director

Past Participant Profiles


Work Experience


Singapore Management University Advantage


in Asia for Business & Management Studies

Source: QS World University Rankings by Subject 2022


in Singapore

Source: Financial Times Global Rankings 2022

Learning Outcomes

  • Formulate strategic thinking that supports innovative business models
  • Strategise result-driven growth opportunities
  • Craft digital business transformation plans
  • Exhibit data-driven decision-making proficiency
  • Analyse the impact of cultural, financial, technological, regulatory, ethical, and operational factors on business practices
  • Demonstrate leadership capabilities in driving strategic change
  • Foster future-proof organisations and workplaces
  • Master Negotiation, influence, and build sustainable partnerships in diverse business contexts


    • Module 1: Strategic thinking to improve your competitiveness
    • Module 2: Business acceleration & growth strategies
    • Module 3: Innovation management
    • Module 4: Business model innovation
    • Module 5: Digital business transformation & platform strategy
    • Module 6: Technology strategy
    • Module 7: AI (Artificial Intelligence) for business transformation
    • Module 8: Data-driven decision making
    • Module 9: Supply chain strategy and design
    • Module 10: Strategic marketing in a digital world
    • Module 11: Value creation through financial wisdom
    • Module 12: Leading in a global environment
    • Module 13: Network & relationship building
    • Master class: Media Relationships & Engagements
    • Module 14: Future of work
    • Module 15: Lead strategic change
    • Module 16: Corporate governance and ethics
    • Master class: Board Performance for CEO & Organization Success
    • Module 17: Negotiation skills
    • Module 18: Leadership presence
  • Participants will be invited to attend a 1-day Campus Immersion and Networking event at the end of the 7 to 8 months journey at SMU campus. During this event, participants will have the opportunity to network with fellow global leaders and interact with programme faculty/director.

Participant Pathway

Throughout 7 months, the CEO programme will take you through in-depth modules - to gain knowledge and applications specific to your career and organisational goals. These modules will focus on key are as such as Strategic Thinking, Innovation Management, Data-Driven Approaches, and Executive/Leadership Presence.

Additional Content*

Explore the additional content within the SMU CEO Programme to elevate your learning journey.

  • Course 1: Business Sustainability: Strategies for Leadership and Change.
  • Course 2: Customer Experience Strategies with Digital Transformation

*Please note that the additional content is included for your enrichment and will not be considered for certificate evaluation. Separate certificates will not be issued for the completion of additional content.

Practitioner Stream

Participants will be invited to engage with executive-level practitioners, who will share their personal and professional stories as they journeyed to the top. Our speakers will provide you with various perspectives and insights, based on their own experiences, as to how they had navigated personal and business challenges.

Project Stream

Project Stream

The success coach will drive programme engagement and clarity for the participants throughout the programme, addressing participant questions or concerns for assignments during the core programme, and coaching participants to apply the ideas to their own experience.

Community Stream

Community Stream

A series of engagement sessions for participants to set them up for personal and professional success. Opportunities within the session to learn, interact and collaborate with programme peers from various industries and regions.

SMU Associate Alumni Network

Participants will receive recognition as SMU Executive Development Associate Alumni Status and gain access to the curated benefits and perks, including exclusive resources and offers that are accorded only to SMU alumni.

5 credits towards the electives from the SMU EMBA and a $20k discount from the price

Participants who successfully complete the CEO Open Programme can receive credits and a discount towards SMU degrees upon approval

Up to 20% discount* on SMU Executive Development Open Enrolment programmes

Privileges and discounts by selected SMU merchant partners

Invites to professional networking events, workshops and webinars

Access to Alumni Virtual Community Network

Quarterly alumni newsletter, SMU CIRCLE

*For selected programmes only. One discount applicable per registration. Multiple or combined discounts are not accepted.
**All benefits are subject to change at the discretion of SMU.

Programme Faculty

Faculty Member ANG SER-KENG


Full-time Faculty at the Lee Kong Chian School of Business, Singapore Management University

Faculty Member MARKUS KARNER, PhD


Academic Director, Executive Development

Faculty Member FLOCY JOSEPH, PhD


Full-Time Faculty, SMU Programme Director, Executive Development


Full-time Faculty, Associate Professor of Strategic Management; Area Coordinator, Strategy & Organisation; Lee Kong Chian Fellow


Full-time Faculty, Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); Academic Director, PhD in Business (General Management)


Full-time Faculty, Associate Professor of Strategic Management; Academic Director, Master of Science in Innovation; Lee Kong Chian Fellow

Faculty Member TERENCE FAN, PhD


Full-time Faculty, Assistant Professor of Strategic Management (Education); Academic Director, Accreditation

Faculty Member PATRICIA LUI, PhD


Full-time Faculty, Senior Lecturer of Marketing


Full-time Faculty, Associate Professor of Organisation Behaviour and Human Resources


Full-time Faculty, Associate Professor of Organizational Behaviour & Human Resources; Lee Kong Chian Fellow


Full-time Faculty, Associate Professor of Communication Management (Practice); Area Coordinator, Communication Management

Note: Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.

Success Coach


ICF PCC & Advisory Board Certified Chair™ ESG-MD Ventures CoFounder Forbes/Council Boards: Leadership, Digital Innovation & Sustainability #1 Int’l Amazon Bestseller Author #unshaken

Rachel is missionary about “Humanising Systemic-Change” purposefully by mentoring Stewards of Good on 3Ps agenda (People-Planet-Profit) shaping a Smart Sustainable Societies with Great Innovation, for a Systemic Impact for Good.

She holds Board Councils & Chair roles activating on her Leadership, Digital & Sustainability expertise for People-centric systemic change. Much of her global thought leaderships are well acknowledged by Global Forbes Council. She is passionate on coaching for Board-CSuite Teaming for Organisational 3P’s Performance.


Rachel had 27 years of corporate global leaderships and senior executive C-suite roles with good success as Dentsu’s APAC Chief Growth Officer, WPP’s CMO, Accenture’s MD, GE Digital‘s GM, and as global-regional Growth Leaders for Ericsson, NXP, Syngenta, Deloitte, and had served their clients well. She was awarded an Academic Excellence of Year 1999 on her International MBA with University of South Australia. She is also Cambridge Certified on Sustainability Leadership.

Past participants of Emeritus work at

Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.


Example image of certificate that will be awarded after successful completion of this program


Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.

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*Please note that the additional content is included for your enrichment and will not be considered for certificate evaluation. Separate certificates will not be issued for the completion of additional content.

Connect with a learning advisor for a 1:1 session


WhatsApp: +65 8014 3066

Complimentary Annual Digital WSJ Membership

Complimentary Annual Digital WSJ Membership

As a participant in the programme, you can enjoy a complimentary annual digital membership to The Wall Street Journal, giving you unlimited access to award-winning journalism across any device. From business and world news, to technology and life and arts, WSJ provides ambitious and fact-based reporting that readers can trust.

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Early registrations are encouraged. Seats fill up quickly!