Chief Executive Officer Programme

3 Pillars of Executive Leadership | Learning via video lectures | Success Coach | Connect with high achieving leaders | Certificate of Completion

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Course Dates


27 March 2023

Course Duration


9 to 10 Months, Online
4-6 hours per week

Course Fee


US$13,000 US$250 application fee

Course Information Flexible payment available
Course Information Special group enrolment pricing

Applications close on 24 March 2023

Apply before 24 March 2023 and avail a tuition assistance of US$975.
Use code APAC975TA while applying.

Programme Overview

The role of a Chief Executive Officer (CEO) is evolving. CEOs have traditionally been expected to be beacons of hope through turbulent times and have known for a long time that navigating change and uncertainty are part of the role they take on.

Curated with a strong emphasis on real-world relevance to meet the challenging times and rapidly evolving business needs and trends, the Chief Executive Officer programme offered by Singapore Management University will develop you as a leader with vision, purpose, and passion. You will be endowed with the competencies and skills required to build and lead your organisation with agility, for transformation and change.


5.8M+ professionals in the APAC market for CEO Jobs at C-Suite level.



1.9% growth rate for CEO professionals at C-Suite Level in the past 1 year.


What You Will Learn in the Programme?

  • Demonstrate strategic thinking that supports innovative business models
  • Strategise result-driven growth opportunities
  • Devise digital business transformation plans
  • Demonstrate data-driven decision-making
  • Analyse the implications cultural, financial, technological, regulatory, ethical, and operational factors on business practices
  • Demonstrate leadership skills in driving strategic change
  • Develop future-proof organisations and workplaces
  • Negotiate, influence, and build sustainable partnerships in diverse business contexts

Who Should Attend?

The programme is designed for business leaders* with 10 or more years of experience, who want to:

  • Develop a clearer vision with respect to the future of company and re-align the resources and approach towards the long-term directions
  • Capitalise on technology and talent to spearhead the journey of your company in alignment with the global trends
  • Make swift decisions with unstructured information and in a rapidly changing business environment
  • Be a driver of change by leading strategies, negotiation skills, future trends, and executive presence
  • Drive the organisation towards the required direction, building a legacy that will allow the organisation to run successful even in uncertain times

*Chief Executive Officer, Chief Operating Officer, Chief Financial Officer, Chief Technology Officer, Chief Information Officer, Chief Marketing Officer, Chief Data Officer, Chief Information Security Officer; Vice President, Director, Senior Managing Director, Managing Director

Singapore Management University Advantage


in Asia for Business & Management Studies

Source: QS World University Rankings by Subject 2022


in Singapore

Source: Financial Times Global Rankings 2022

Programme Highlights

Comprehensive programme design, 18 Core Courses organised according to 3 pillars of Executive Leadership

Blended asynchronous learning via video lectures without disruptions interspersed with live lectures from faculty

Curated case studies and application-based examples for real-world applications

Access to Success Coach
To drive engagement and clarity

Connect and network with high-achieving global professionals and leaders from across industries

Eligibility for SMU Executive Development Alumni status and benefits upon successful completion of the CEO programme and subject to further qualification criteria

Certificate of completion from SMU Exed

2-day graduation event and networking opportunity at SMU campus

Applications close on 24 March 2023

Apply before 24 March 2023 and avail a tuition assistance of US$975.
Use code APAC975TA while applying.


  • The Core Courses in the Chief Strategy Officer programme focus on:

    Pillar 1: Strategy & Innovation (Agility)

    • Module 1: Strategic thinking to improve your competitiveness
    • Module 2: Business acceleration & growth strategies
    • Module 3: Innovation management
    • Module 4: Business model innovation
    • Module 5: Digital business transformation & platform strategy

    Pillar 2: Leadership & Change (Change)

    • Module 6: Leading in a global environment
    • Module 7: Network & relationship building
    • Module 8: Future of work
    • Module 9: Lead strategic change
    • Module 10: Corporate governance and ethics
    • Module 11: Negotiation skills
    • Module 12: Leadership presence

    Pillar 3: Technology & Operations (Transformation)

    • Module 13: Technology strategy
    • Module 14: AI (Artificial Intelligence) for business transformation
    • Module 15: Data-driven decision making
    • Module 16: Supply chain strategy and design
    • Module 17: Strategic marketing in a digital world
    • Module 18: Value creation through financial wisdom
  • Participants can choose any 2 out of 5 electives offered. These electives will involve discussions of real-world case studies and applications of concepts learnt in the core courses to your organisational need.

    • Course 1: Cyber Security for Business and Risk Management
    • Course 2: Business Sustainability: Strategies for Leadership and Change
    • Course 3: AI - Led Business Strategies
    • Course 4: Data Science & Analytics for Strategic Decisions
    • Course 5: Customer Experience Strategies with Digital Transformation

    An elective will only run in case we have at least 15 participants for an elective. They will be informed before the end of core modules.

    *Electives are subject to change

  • Participants will be invited to attend a 2-day graduation ceremony at the end of the 9 to 10 months journey at SMU campus. During this event, participants will have the opportunity to network with fellow global leaders and interact with programme faculty/director.

Participant Pathway

Throughout 9 to 10 months, the CEO programme will inform you through a combination of in-depth core modules and relevant topical electives — to gain knowledge and applications specific to your career and organisational goals.

The core modules will focus on key areas such as Strategic Thinking, Innovation Management, Data-Driven Approaches, and Executive/ Leadership Presence.

After completing the core modules, you will select two online electives. During the elective period, you will dive deeper into how leaders can use knowledge and skills in business transformation and implementation to address the organisational challenges of tomorrow.

Practitioner Stream

Participants will be invited to engage with executive-level practitioners, who will share their personal and professional stories as they journeyed to the top. Our speakers will provide you with various perspectives and insights, based on their own experiences, as to how they had navigated personal and business challenges.

Project Stream

Project Stream

The success coach will drive programme engagement and clarity for the participants throughout the programme, addressing participant questions or concerns for assignments during the core programme, and coaching participants to apply the ideas to their own experience.

Community Stream

Community Stream

A series of engagement sessions for participants to set them up for personal and professional success. Opportunities within the session to learn, interact and collaborate with programme peers from various industries and regions.

SMU Associate Alumni Network

Participants will receive recognition as SMU Executive Development Associate Alumni Status and gain access to the curated benefits and perks, including exclusive resources and offers that are accorded only to SMU alumni.

5 credits towards the electives from the SMU EMBA and a $20k discount from the price

Up to 5 credits exemption and up to $20k discount from the price of the Postgraduate Professional. Programmes at the Lee Kong Chian School of Business (depending on the programme). Entry to the respective programme is subject to meeting the selection criteria.

Up to 20% discount* on SMU Executive Development Open Enrolment programmes

Privileges and discounts by selected SMU merchant partners

Invites to professional networking events, workshops and webinars

Access to Alumni Virtual Community Network

Quarterly alumni newsletter, SMU CIRCLE

*For selected programmes only. One discount applicable per registration. Multiple or combined discounts are not accepted.
**All benefits are subject to changes.

Programme Faculty

Faculty Member ANG SER-KENG


Full-time Faculty at the Lee Kong Chian School of Business, Singapore Management University

Faculty Member MARKUS KARNER, PhD


Academic Director, Executive Development

Faculty Member FLOCY JOSEPH, PhD


Full-Time Faculty, SMU Programme Director, Executive Development


Full-time Faculty, Associate Professor of Strategic Management; Area Coordinator, Strategy & Organisation; Lee Kong Chian Fellow


Full-time Faculty, Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); Academic Director, PhD in Business (General Management)


Full-time Faculty, Associate Professor of Strategic Management; Academic Director, Master of Science in Innovation; Lee Kong Chian Fellow

Faculty Member TERENCE FAN, PhD


Full-time Faculty, Assistant Professor of Strategic Management (Education); Academic Director, Accreditation

Faculty Member PATRICIA LUI, PhD


Full-time Faculty, Senior Lecturer of Marketing


Full-time Faculty, Associate Professor of Organisation Behaviour and Human Resources


Full-time Faculty, Associate Professor of Organizational Behaviour & Human Resources; Lee Kong Chian Fellow


Full-time Faculty, Associate Professor of Communication Management (Practice); Area Coordinator, Communication Management

Success Coach

Rachel Ooi

Chief Growth Officer & EVP Alliances, Merkle APACChief Growth Officer & EVP Alliances, Merkle APAC, Dentsu international

Experienced C-Suite Leader with 25 years of Commercial P&L Leadership at regional-global levels across highly disrupted & converged industries. A people-focused, purpose-driven C-suite leader and Exec Mentor (ie. Board Advisor to Founders/EMBAs Venture/VC Accelerators).
Rachel led digital innovation strategy, strategic and corporate growth, BX-DX-IIoT-AI-5G-B2B-D2C-CX-Commerce-B2S transformations with Dentsu as Chief Growth Officer; WPP Group as CMO; Accenture as MD and Industry X.0 Lead; GE Digital’s GM, EVP Sales and Ecosystem; also a Global & Regional Commercial Leads with Ericsson, NXP, Syngenta, Deloitte, and had served their clients.

Past participants of Emeritus work at

Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Past Participant Profiles


Work Experience



Example image of certificate that will be awarded after successful completion of this program


Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.

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All certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.

Application Details

Save US$975
programme fee

US$13,000 US$12,025

Pay by 24 March 2023 
at 11:59 PM
, does not include US$250 application fee

Connect with a learning advisor for a 1:1 session


WhatsApp: +65 8014 3066

Call: +65 3129 5093 (11:30 AM - 6:30 PM SGT)

Free One-Year Access to Emeritus Insights

This programme features 1 year of free Premium Access to Emeritus Insights—a mobile app with 5,000+ bite-sized, business-focused videos to help you meet your daily learning goals on the go.

Complimentary Annual Digital WSJ Membership

Complimentary Annual Digital WSJ Membership

As a participant in the programme, you can enjoy a complimentary annual digital membership to The Wall Street Journal, giving you unlimited access to award-winning journalism across any device. From business and world news, to technology and life and arts, WSJ provides ambitious and fact-based reporting that readers can trust.

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.