Data Science & Analytics for Strategic Decisions Programme

Sandeep R. Chandukala, PhD

Associate Professor of Marketing

Sandeep serves as Associate Professor of Marketing. Prior to joining SMU, Sandeep worked at 3M and before that he worked as a Jr Faculty Fellow at the Indiana University’s Kelley School of Business. He has a PhD in Marketing (with a minor in Statistics) from The Ohio State University, MS (MAS) and MBA from University of Texas at Dallas, and MS (Computer Engineering) from University of Minnesota.

Associate Professor Chandukala’s research interests are related to developing quantitative models of consumer behaviour using industrial data. His research primarily focuses on retail analytics. Specifically, understanding and measuring the impact of promotions, advertising and new products and proposing new approaches for market segmentation using Bayesian and Markov Chain Monte Carlo (MCMC) methods. His research has appeared in Marketing Science, Journal of Marketing, Journal of Retailing, Marketing Letters and Customer Needs and Solutions. Associate Professor Chandukala was awarded Lee Kong Chian Research Fellowship in 2016-17 and was also in the Dean’s Teaching Honour List for Postgraduate Teaching in 2018.

Michelle Cheong, PhD

Professor of Information Systems (Education); Associate Dean, SCIS Post-Graduate Professional Education; Director, Doctor of Engineering

Professor Cheong has served a variety of academic appointments at SMU since 2005, including as a Lecturer, Assistant Professor and Associate Professor of Information Systems. In addition to her current role as Professor of Information Systems, Professor Cheong also holds administrative positions at SMU, serving as an Associate Dean of SIS Post-Graduate Professional Education and as Director of Doctor of Engineering.

Professor Cheong’s research interests include data and decision analytics, spreadsheets modeling and pedagogy, and learning analytics and text mining. In 2018, she was awarded the SMU Teaching Excellence Award - Postgraduate Professional Programmes by the SMU Centre of Teaching Excellence.

Professor Cheong’s work has been featured in a number of journal articles, books and book chapters, conference proceedings and papers, and magazine articles. Her latest work on the impact of peer helper training at SMU was published by the International Journal of Evidence Based Coaching and Mentoring.

Hady W. LAUW

Full-time Faculty, Associate Professor of Computer Science; Director, BSc (Computer Science) Programme; Lee Kong Chian Fellow

Hady W. LAUW serves as Associate Professor of Computer Science at the School of Computing and Information System of Singapore Management University (SMU). His research group Preferred.AI is active in artificial intelligence, data mining, and machine learning, focusing on Web mining, preference analytics and recommender systems. Concurrently, he holds a National Research Foundation Fellowship, Lee Kong Chian Fellowship, and Educational Research Fellowship. He's currently serving as the Chair of the Singapore Chapter of ACM SIGKDD.

Previously he worked as a Scientist at A*STAR Institute for Infocomm Research and a postdoctoral researcher in Microsoft Research Silicon Valley, after earning PhD and BEng (1st Class) degrees from Nanyang Technological University (NTU).

SUN SUN LIM

FULL-TIME FACULTY, COLLEGE OF INTEGRATIVE STUDIES, Professor of Communication & Technology, Vice President, Partnerships and Engagement

Sun Sun Lim serves as Vice President, Partnerships and Engagement at the Singapore Management University where she’s concurrently working as Professor of Communication and Technology at its College of Integrative Studies.

Her research interests include Social Impact of Technology, Digital Rights and Digital Literacy, Future of Work, AI Ethics and Data Governance.