Data Science & Analytics for Strategic Decisions Programme

Country/Region
Work Experience

Please note that the programme duration includes a break week for Christmas from 24th Dec 2024 to 1st Jan 2025, and for Chinese New Year from 28th Jan 2025 to 3rd Feb 2025.

Application Close on 11 October, 2024

Apply before 11 October, 2024 and avail early bird tuition assistance of USD150. Use code APAC150ALL8316 while applying.

New features

  • Live session with faculty

  • Live sessions with Industry Experts

  • Tools to be taught - XLSTAT, Excel and Tableau

  • Capstone Project

What You Will Learn in the Programme?

  • Create and implement business strategies leveraging data science.

  • Make data-driven decisions to solve business problems using data insights.

  • Demonstrate how analytics can be combined with experiments to make data-informed recommendations for business growth.

  • Explain the key challenges and risks in data science projects.

  • Evaluate an organisation’s data strategy and recommend ways to achieve a sustainable competitive advantage.

  • Analyse organisational needs and drive business improvement through data science future trends.

Programme Highlights

90+ Video Lectures

100+ Pre-Recorded Video Lectures* from SMU faculty with for self-paced learning interspersed with live lectures from renowned SMU faculty and industry practitioners

30 Assignments

30 **Assignments

10+ Industry Examples

10+ Industry Examples

6 Discussion Boards

6 Discussion Boards

6 Case Studies

9+ Case Studies

3 Live Sessions with Faculty

3 Live Sessions with Faculty

Note:

  • The programme highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the programme's desired outcomes.

  • The programme is designed to be delivered approximately over 9 to 10 months in a calendar year, including some occasional breaks that may be provided. This is only indicative. The actual calendar time may be more or less by a few weeks depending on the number of topics covered and other variables like breaks provided/not provided."

  • **Assignments are reviewed either by success coach who is available to support participants in their learning journey and/or by the Emeritus grading team. The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.

  • *This is a majorly self-paced online programme with some live sessions with programme faculty. Post- session video recordings will be available for up to 12 months after programme completion. We have a curated panel of industry practitioners who will be conducting the weekly live doubt-clearing sessions.

Live sessions on XLSTAT

The live sessions will cover- Installation guide and how to get some basic descriptive statistics?
Followed by some demonstration and practice assignments.

Visualization: Histogram Plots

Statistics: Correlation Analysis

Tools Covered

Tableau

Tableau is a visualization tool that helps analyse data and understand customer preferences

Microsoft Excel

Microsoft Excel is a popular spreadsheet program that includes data computation features along with basic data visualisation capabilities.

Note: The tools will be taught by teaching faculty, industry practitioners, or linked to relevant knowledge bases for your reference and self-guided learning

Programme Modules

Capstone Project

The Capstone Project will give the participants an opportunity to apply the learnings from this course to a key industry or a real-world situation.

Industry Examples

Through real-world examples from multiple industries, you'll see how the theories are put into practice.

Other companies that are included as examples or as use cases in the programme include Apple, Netflix, Google Trends, Spotify, Microsoft etc.

Facebook

Facebook

Understand how proprietary data was collected by Facebook for targeted advertising.

Tesla

Tesla

Learn about how Tesla uses Recurrent Neural Networks(RNN) in autopilot cars.

Google

Google

Understand how AI runs Google Adwords to decide advertisement ranking.

Tinder

Tinder

Learn how Tinder uses the data-enabled network effect for New Smart Photo algorithm.

Walmart

Walmart

Identify how Walmart uses historical data for data-driven predictive technology to predict shopping pattern during natural calamities.

Pandora

Pandora

Understand how Pandora uses data insights to improve their service/product offerings.

Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.

Case Studies

The Weather Company: Creating Consumer Apps that Leverage Big Data

The Weather Company: Creating Consumer Apps that Leverage Big Data

Iuiga’s Challenge: Is Omni-Channel Worth It?

Iuiga’s Challenge: Is Omni-Channel Worth It?

3M Moves to Customer Focus Using a Global Data Warehouse

3M Moves to Customer Focus Using a Global Data Warehouse

Advertising Experiments at RestaurantGrades

Advertising Experiments at RestaurantGrades

Predicting Customer Churn at QWE Inc

Predicting Customer Churn at QWE Inc

Digital Transformation of the Certis Group

Digital Transformation of the Certis Group

Data Analytics at DBS Group Audit: The Future of Auditing is Auditing the Future

Data Analytics at DBS Group Audit: The Future of Auditing is Auditing the Future

Stitch Fix: Revolutionizing Personalization with Data

Stitch Fix: Revolutionizing Personalization with Data

Disney+ and Machine Learning in the Streaming Age

Disney+ and Machine Learning in the Streaming Age

Programme Faculty

Faculty Member Sandeep R. Chandukala, PhD
Sandeep R. Chandukala, PhD

Associate Professor of Marketing

Sandeep serves as Associate Professor of Marketing. Prior to joining SMU, Sandeep worked at 3M and before that he worked as a Jr Faculty Fellow at the Indiana University’s Kel...

Faculty Member Michelle Cheong, PhD
Michelle Cheong, PhD

Professor of Information Systems (Education); Associate Dean, SCIS Post-Graduate Professional Education; Director, Doctor of Engineering

Professor Cheong has served a variety of academic appointments at SMU since 2005, including as a Lecturer, Assistant Professor and Associate Professor of Information Systems. ...

Faculty Member Hady W. LAUW
Hady W. LAUW

Full-time Faculty, Associate Professor of Computer Science; Director, BSc (Computer Science) Programme; Lee Kong Chian Fellow

Hady W. LAUW serves as Associate Professor of Computer Science at the School of Computing and Information System of Singapore Management University (SMU). His research group P...

Faculty Member SUN SUN LIM
Sun Sun Lim

Full-time Faculty, College of Integrative Studies, Professor of Communication & Technology, Vice President, Partnerships and Engagement

Sun Sun Lim serves as Vice President, Partnerships and Engagement at the Singapore Management University where she’s concurrently working as Professor of Communication and Tec...

Who Is This Programme For?

The programme is designed for both tech and non-tech professionals —No coding is required; however, a basic knowledge of Excel would be beneficial. Industries and Functions that can benefit include:

Industries: IT, E-Commerce, Computer Software, Finance, Marketing and Advertising, Banking, Education Management, and Management Consulting

Functions: Engineering, Programming, Technology, General Management, Marketing, Finance, Operations, and HR Functions

This programme is especially helpful for professionals who aspire to:

  • Transition into a data-centric senior management role

  • Gather analytical expertise to handle greater responsibilities

  • Utilise predictive models to build effective strategies that address key issues in business operations and product quality

  • Become a leader for sustainable business growth

  • Spearhead complete ownership of key business tasks and understand underlying strategic implications

Testimonials

I like the case studies in the modules, which allow me to be more creative in finding ideas for business development for my company.
Sim Kay Huei
Manager
Based on my limited understanding: The program should have covered the most, or if not, lots of data science related topics for various purposes, e.g. business decision making, research, reporting et...
Peter Guan Ming
Principal Physiotherapist
This was a useful course for me as a board director as I was better able to understand data science and how it can be leveraged for competitive business advantage. It has enabled me to provide better ...
Tunku Alina Alias
Independent Director

Past participants of Emeritus work at

Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.

All certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.

Past Participant Profiles

Countries

Work Experience

Industries

The Learning Experience

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Emeritus Career Services

Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.

Emeritus provides the following career preparation services:

  • Resume building videos

  • Interview preparation videos

  • Linkedln profile building videos

  • Interview guidebooks

  • Glossary of resume templates

Please note:

SMU or Emeritus do not promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. SMU is not involved in any way and makes no commitments regarding the Career Services mentioned here

Early applications encouraged. Limited seats are available

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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