Digital Transformation

Explore the digital technologies transforming businesses

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Course Dates

STARTS ON

10 November 2021

Course Duration

DURATION

2 months, online
4-6 hours per week

Course Duration

PROGRAMME FEE

US$1,600

Course Information Flexible payment available
Course Information Special group enrolment pricing

Apply before 31 October 2021 to enjoy USD 150 off the programme fee. Use code SMU150EBTA during payment.

Have a chat with us - +65 3129 5093 (Monday-Friday) (11:30 AM - 06:30 PM Singapore time)

Why Enrol For Digital Transformation?

Business leaders of the 21st century need to consider what digital transformation means to their organisation—now and into the future. From young start-ups to mid-size companies to large enterprises, new technology is being integrated into all areas of business. And with that integration comes a fundamental shift in how businesses operate, how value is delivered to customers, and what needs to be done to stay relevant in an increasingly competitive digital world.

50%

of survey respondents report that their companies have adopted AI in at least one business function.

Source: McKinsey Global Survey, 2020

66%

of c-suite executives note that their organisations are either already using AI and machine learning technology or are planning to invest in them.

Source: Digital Transformation Trends Report, 2020

85%

of CEOs confirmed that being a digital business is important for success.

Source: Deloitte, 2020

Who Is This Programme For?

The programme is designed for professionals who are looking to lead digital transformation within their organisation. If your role includes strategising for business growth; innovating processes, products, and services; and/or leveraging the latest digital disruption tools and practices, this programme is right for you.

The programme is ideal for mid-to-senior professionals across industries who are looking to understand different areas of digital transformation & implement strategies for their function/organisation.

Additionally, senior executives who are responsible for growing their businesses by innovating their business models will benefit from the programme.

What Will This Programme Do For You?

  • Identify how new technologies can enable digital transformation and disrupt existing industries
  • Examine the future of business strategies as they pertain to fast-paced digital transformation projects
  • Outline an action plan for your organisation to create new value or grow more value for customers
  • Recognise the key challenges and risks associated with digital transformation
  • Draw the ecosystem of your organisation and discover how to enhance its value proposition with the help of new partners
  • Define the digital organisation and its design, resources and people
  • Create an executive summary for your organisation to adopt digitalisation

Programme Modules

Module 1:

The State of Disruption

Discover the technologies enabling digital transformation and improving business performance and how to leverage the latest innovations disrupting existing industries.

Module 2:

Business Strategy Under Digital Transformation

Review the importance of value proposition and value net in business strategies; understand how old strategies need a revamp in the digital world; and what the future looks like for B2B and B2C strategies.

Module 3:

Digital Business Models for a Digital Age

Identify opportunities for delivering greater value to customers; how to use business models to create value frameworks; and how to outline a plan to enhance customers willingness to buy.

Module 4:

Digital Business Implementation: Challenges & Risks

Explore how to understand the challenges and risks in customer journey; how to engage and persuade customer groups, and deliver the expected experience.

Module 5:

Business Model Innovation

Dive into the transformative power of business model innovation, the relationship between growth plans and the business model canvas, and the different triggers that can use technology to enable business model innovation.

Module 6:

Business Model Innovation With Digital Networks

Build your knowledge of business ecosystems; the ways to enhance value proposition with the help of new partners; and how to effectively kickstart, lead, and grow a digital business ecosystem.

Module 7:

The Digital Organisation

Learn how to define your digital organisation and culture. Discuss key barriers to successful digital transformation, examine the digital leadership values and create an executive summary for digital adoption.

Module 1:

The State of Disruption

Discover the technologies enabling digital transformation and improving business performance and how to leverage the latest innovations disrupting existing industries.

Module 5:

Business Model Innovation

Dive into the transformative power of business model innovation, the relationship between growth plans and the business model canvas, and the different triggers that can use technology to enable business model innovation.

Module 2:

Business Strategy Under Digital Transformation

Review the importance of value proposition and value net in business strategies; understand how old strategies need a revamp in the digital world; and what the future looks like for B2B and B2C strategies.

Module 6:

Business Model Innovation With Digital Networks

Build your knowledge of business ecosystems; the ways to enhance value proposition with the help of new partners; and how to effectively kickstart, lead, and grow a digital business ecosystem.

Module 3:

Digital Business Models for a Digital Age

Identify opportunities for delivering greater value to customers; how to use business models to create value frameworks; and how to outline a plan to enhance customers willingness to buy.

Module 7:

The Digital Organisation

Learn how to define your digital organisation and culture. Discuss key barriers to successful digital transformation, examine the digital leadership values and create an executive summary for digital adoption.

Module 4:

Digital Business Implementation: Challenges & Risks

Explore how to understand the challenges and risks in customer journey; how to engage and persuade customer groups, and deliver the expected experience.

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Programme Highlights

80+ Recorded Videos

80+ Recorded Videos

7 Discussion Boards

7 Assignments

4 Case Studies

4 Case Studies

Case Studies

DBS: Digital Transformation to Best Bank in the World

DBS: Digital Transformation to Best Bank in the World

Examine the 6-year period when DBS embarked on its second strategy to become the Best Bank in the World by 2020. The bank reached its objective in 2019 and continues to garner more banking accolades.

Disruptive Change at Bossard with SmartFactoryLogistics.com

Disruptive Change at Bossard with SmartFactoryLogistics.com

Explore how Bossard Group—a Swiss family company originally active in reselling of fastening products—achieved an effective digital transformation through a step-by-step evolution of its business model.

Konecranes: Lifting Not Just 'Things', but Entire Businesses, to New Heights

Konecranes: Lifting Not Just 'Things', but Entire Businesses, to New Heights

See how a leading manufacturer of lifting equipment and market leader in industrial cranes successfully migrated its customers from reactive to preventive maintenance and its business logic from product-oriented to a service-oriented.

Digital Business Model: LAIIER©

Digital Business Model: LAIIER©

Explore how LAIIER powers industries to digitise by turning surfaces into sensors that enable traditionally analog, data poor firms to turn their interactions into meaningful feedback needed to drive business strategy in the digital world.

Programme Faculty

Faculty Member Dr Markus Karner

Dr Markus Karner

SMU Academic Director, Executive Development

Dr Markus Karner has been teaching interdisciplinary courses on complexity theory, ecology, evolution, and strategy at SMU since 2005... More info
Faculty Member Dr Flocy Joseph

Dr Flocy Joseph

SMU Programme Director, Executive Development

Dr Flocy Joseph joined SMU in 2012 with the Human Capital Leadership Institute as the country lead for India, servicing the Indian MNCs... More info
Faculty Member Dr  Arnoud De Meyer

Dr Arnoud De Meyer

SMU University Professor, Former President

Dr Arnoud De Meyer is an internationally recognised researcher and academic leader with 35+ years of experience in top international... More info
Faculty Member Dr  Shantanu Bhattacharya

Dr Shantanu Bhattacharya

SMU Professor of Operations Management

Prior to teaching at SMU, Dr Bhattacharya was an Associate Professor of Technology and Operations Management and an Assistant... More info
Faculty Member Dr Les Buckley

Dr Les Buckley

SMU Affiliated Faculty of Strategic Management

Dr Les Buckley has served as an affiliate faculty of strategic management at SMU since 2015, a role focused on executive development and training... More info

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.

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All certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.

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