The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.

Courtlyn
Promotion and Events SpecialistExplore the digital technologies transforming businesses
Download BrochureTBD
2 months, online
4-6 hours per week
Our participants tell us that taking this programme together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistThis programme features 3 months of free Premium Access to Emeritus Insights—a mobile app with 5,000+ bite-sized, business-focused videos to help you meet your daily learning goals on the go.
Apply before 30 June 2023 to enjoy US$100 off the programme fee.
Use code SMU100TA during payment.
WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.
Business leaders of the 21st century need to consider what digital transformation means to their organisation—now and into the future. From young start-ups to mid-size companies to large enterprises, new technology is being integrated into all areas of business. And with that integration comes a fundamental shift in how businesses operate, how value is delivered to customers, and what needs to be done to stay relevant in an increasingly competitive digital world.
of survey respondents report that their companies have adopted AI in at least one business function.
of c-suite executives note that their organisations are either already using AI and machine learning technology or are planning to invest in them.
of CEOs confirmed that being a digital business is important for success.
The programme is designed for professionals who are looking to lead digital transformation within their organisation. If your role includes strategising for business growth; innovating processes, products, and services; and/or leveraging the latest digital disruption tools and practices, this programme is right for you.
The programme is ideal for mid-to-senior professionals across industries who are looking to understand different areas of digital transformation & implement strategies for their function/organisation.
Additionally, senior executives who are responsible for growing their businesses by innovating their business models will benefit from the programme.
Discover the technologies enabling digital transformation and improving business performance and how to leverage the latest innovations disrupting existing industries.
Review the importance of value proposition and value net in business strategies; understand how old strategies need a revamp in the digital world; and what the future looks like for B2B and B2C strategies.
Identify opportunities for delivering greater value to customers; how to use business models to create value frameworks; and how to outline a plan to enhance customers willingness to buy.
Explore how to understand the challenges and risks in customer journey; how to engage and persuade customer groups, and deliver the expected experience.
Dive into the transformative power of business model innovation, the relationship between growth plans and the business model canvas, and the different triggers that can use technology to enable business model innovation.
Build your knowledge of business ecosystems; the ways to enhance value proposition with the help of new partners; and how to effectively kickstart, lead, and grow a digital business ecosystem.
Learn how to define your digital organisation and culture. Discuss key barriers to successful digital transformation, examine the digital leadership values and create an executive summary for digital adoption.
Discover the technologies enabling digital transformation and improving business performance and how to leverage the latest innovations disrupting existing industries.
Dive into the transformative power of business model innovation, the relationship between growth plans and the business model canvas, and the different triggers that can use technology to enable business model innovation.
Review the importance of value proposition and value net in business strategies; understand how old strategies need a revamp in the digital world; and what the future looks like for B2B and B2C strategies.
Build your knowledge of business ecosystems; the ways to enhance value proposition with the help of new partners; and how to effectively kickstart, lead, and grow a digital business ecosystem.
Identify opportunities for delivering greater value to customers; how to use business models to create value frameworks; and how to outline a plan to enhance customers willingness to buy.
Learn how to define your digital organisation and culture. Discuss key barriers to successful digital transformation, examine the digital leadership values and create an executive summary for digital adoption.
Explore how to understand the challenges and risks in customer journey; how to engage and persuade customer groups, and deliver the expected experience.
80+ Recorded Videos
7 Assignments
7 Discussion Boards
Live Online Office Hour
Sessions with Programme Leaders
4 Case Studies
Examine the 6-year period when DBS embarked on its second strategy to become the Best Bank in the World by 2020. The bank reached its objective in 2019 and continues to garner more banking accolades.
Explore how Bossard Group—a Swiss family company originally active in reselling of fastening products—achieved an effective digital transformation through a step-by-step evolution of its business model.
See how a leading manufacturer of lifting equipment and market leader in industrial cranes successfully migrated its customers from reactive to preventive maintenance and its business logic from product-oriented to a service-oriented.
Explore how LAIIER powers industries to digitise by turning surfaces into sensors that enable traditionally analog, data poor firms to turn their interactions into meaningful feedback needed to drive business strategy in the digital world.
Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.
Download BrochureAll certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.
Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.
Emeritus provides the following career preparation services:
● Resume building videos
● Interview preparation videos
● Linkedln profile building videos
● Interview guidebooks
● Glossary of resume templates