Digital Transformation

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Course Dates


6 September 2021

Course Duration


2 months, online
4-6 hours per week

Course Duration



Course Information Flexible payment available

Apply before 6 August 2021 and avail an early bird tuition assistance of USD 150. Use code SMU150EBTA during payment.

Call us - +65 3138 5595 (Monday-Friday) (11:30 AM - 06:30 PM Singapore time)

Why Enrol For Digital Transformation?

Business leaders of the 21st century need to consider what digital transformation means to their organisation—now and into the future. From young start-ups to mid-size companies to large enterprises, new technology is being integrated into all areas of business. And with that integration comes a fundamental shift in how businesses operate, how value is delivered to customers, and what needs to be done to stay relevant in an increasingly competitive digital world.


of survey respondents report that their companies have adopted AI in at least one business function.

Source: McKinsey Global Survey, 2020


of c-suite executives note that their organisations are either already using AI and machine learning technology or are planning to invest in them.

Source: Digital Transformation Trends Report, 2020


of CEOs confirmed that being a digital business is important for success.

Source: Deloitte, 2020

Who Is This Programme For?

The programme is designed for professionals who are looking to lead digital transformation within their organisation. If your role includes strategising for business growth; innovating processes, products, and services; and/or leveraging the latest digital disruption tools and practices, this programme is right for you.

The programme is ideal for mid-to-senior professionals across industries who are looking to understand different areas of digital transformation & implement strategies for their function/organisation.

Additionally, senior executives who are responsible for growing their businesses by innovating their business models will benefit from the programme.

What Will This Programme Do For You?

  • Identify how new technologies can enable digital transformation and disrupt existing industries
  • Examine the future of business strategies as they pertain to fast-paced digital transformation projects
  • Outline an action plan for your organisation to create new value or grow more value for customers
  • Recognise the key challenges and risks associated with digital transformation
  • Draw the ecosystem of your organisation and discover how to enhance its value proposition with the help of new partners
  • Define the digital organisation and its design, resources and people
  • Create an executive summary for your organisation to adopt digitalisation

Programme Modules

    • Technologies that enable digital transformation
    • Economics of networks
    • Disruptive power of innovation
    • States of disruption
    • Business strategy
    • Value-net concept
    • Innovator's dilemma
    • B2B vs B2C
    • Business model to enhance willingness in digital
    • Value equation and ladder
    • BEST Value Solution
    • Identifying and segmenting customers
    • Value proposition framework
    • Implementing and evaluating business models
    • Customer decision-making
    • Generating customer awareness
    • Customer Journey Framework (CJF)
    • Value creation and value capture
    • Business model innovation
    • Business model canvas
    • Business ecosystem
    • Steps to develop a business ecosystem
    • Ecosystem leadership
    • Digital organisation
    • Barriers for digital transformation
    • Digital organisation culture
    • Digital leadership values

Programme Highlights

80+ Recorded Videos

80+ Recorded Videos

7 Discussion Boards

7 Assignments

4 Case Studies

4 Case Studies

Case Studies

DBS: Digital Transformation to Best Bank in the World

DBS: Digital Transformation to Best Bank in the World

Examine the 6-year period when DBS embarked on its second strategy to become the Best Bank in the World by 2020. The bank reached its objective in 2019 and continues to garner more banking accolades.

Disruptive Change at Bossard with SmartFactoryLogistics.com

Disruptive Change at Bossard with SmartFactoryLogistics.com

Explore how Bossard Group—a Swiss family company originally active in reselling of fastening products—achieved an effective digital transformation through a step-by-step evolution of its business model.

Konecranes: Lifting Not Just 'Things', but Entire Businesses, to New Heights

Konecranes: Lifting Not Just 'Things', but Entire Businesses, to New Heights

See how a leading manufacturer of lifting equipment and market leader in industrial cranes successfully migrated its customers from reactive to preventive maintenance and its business logic from product-oriented to a service-oriented.

Digital Business Model: LAIIER©

Digital Business Model: LAIIER©

Explore how LAIIER powers industries to digitise by turning surfaces into sensors that enable traditionally analog, data poor firms to turn their interactions into meaningful feedback needed to drive business strategy in the digital world.

Programme Faculty

Faculty Member Dr Markus Karner

Dr Markus Karner

SMU Academic Director, Executive Development

Dr Markus Karner has been teaching interdisciplinary courses on complexity theory, ecology, evolution, and strategy at SMU since 2005... More info
Faculty Member Dr Flocy Joseph

Dr Flocy Joseph

SMU Programme Director, Executive Development

Dr Flocy Joseph joined SMU in 2012 with the Human Capital Leadership Institute as the country lead for India, servicing the Indian MNCs... More info
Faculty Member Dr  Arnoud De Meyer

Dr Arnoud De Meyer

SMU University Professor, Former President

Dr Arnoud De Meyer is an internationally recognised researcher and academic leader with 35+ years of experience in top international... More info
Faculty Member Dr  Shantanu Bhattacharya

Dr Shantanu Bhattacharya

SMU Professor of Operations Management

Prior to teaching at SMU, Dr Bhattacharya was an Associate Professor of Technology and Operations Management and an Assistant... More info
Faculty Member Dr  Les Buckley

Dr Les Buckley

SMU Affiliated Faculty of Strategic Management

Dr Les Buckley has served as an affiliate faculty of strategic management at SMU since 2015, a role focused on executive development and training... More info


Example image of certificate that will be awarded after successful completion of this program


Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.

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All certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.

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