Explore the digital technologies transforming businesses
16 December 2021
2 months, online
4-6 hours per week
Special pricing up to 10% discount is available if you enrol with your colleagues. Please send an email to group-enrollments@emeritus.org for more information.
Enjoy a special holiday offer by applying today! Use code SMU150EBTA during payment to receive US$ 150 off the programme fee.
Have a chat with us - +65 3129 5093 (Monday-Friday) (11:30 AM - 06:30 PM Singapore time)
Business leaders of the 21st century need to consider what digital transformation means to their organisation—now and into the future. From young start-ups to mid-size companies to large enterprises, new technology is being integrated into all areas of business. And with that integration comes a fundamental shift in how businesses operate, how value is delivered to customers, and what needs to be done to stay relevant in an increasingly competitive digital world.
of survey respondents report that their companies have adopted AI in at least one business function.
of c-suite executives note that their organisations are either already using AI and machine learning technology or are planning to invest in them.
of CEOs confirmed that being a digital business is important for success.
The programme is designed for professionals who are looking to lead digital transformation within their organisation. If your role includes strategising for business growth; innovating processes, products, and services; and/or leveraging the latest digital disruption tools and practices, this programme is right for you.
The programme is ideal for mid-to-senior professionals across industries who are looking to understand different areas of digital transformation & implement strategies for their function/organisation.
Additionally, senior executives who are responsible for growing their businesses by innovating their business models will benefit from the programme.
Discover the technologies enabling digital transformation and improving business performance and how to leverage the latest innovations disrupting existing industries.
Review the importance of value proposition and value net in business strategies; understand how old strategies need a revamp in the digital world; and what the future looks like for B2B and B2C strategies.
Identify opportunities for delivering greater value to customers; how to use business models to create value frameworks; and how to outline a plan to enhance customers willingness to buy.
Explore how to understand the challenges and risks in customer journey; how to engage and persuade customer groups, and deliver the expected experience.
Dive into the transformative power of business model innovation, the relationship between growth plans and the business model canvas, and the different triggers that can use technology to enable business model innovation.
Build your knowledge of business ecosystems; the ways to enhance value proposition with the help of new partners; and how to effectively kickstart, lead, and grow a digital business ecosystem.
Learn how to define your digital organisation and culture. Discuss key barriers to successful digital transformation, examine the digital leadership values and create an executive summary for digital adoption.
Discover the technologies enabling digital transformation and improving business performance and how to leverage the latest innovations disrupting existing industries.
Dive into the transformative power of business model innovation, the relationship between growth plans and the business model canvas, and the different triggers that can use technology to enable business model innovation.
Review the importance of value proposition and value net in business strategies; understand how old strategies need a revamp in the digital world; and what the future looks like for B2B and B2C strategies.
Build your knowledge of business ecosystems; the ways to enhance value proposition with the help of new partners; and how to effectively kickstart, lead, and grow a digital business ecosystem.
Identify opportunities for delivering greater value to customers; how to use business models to create value frameworks; and how to outline a plan to enhance customers willingness to buy.
Learn how to define your digital organisation and culture. Discuss key barriers to successful digital transformation, examine the digital leadership values and create an executive summary for digital adoption.
Explore how to understand the challenges and risks in customer journey; how to engage and persuade customer groups, and deliver the expected experience.
80+ Recorded Videos
7 Assignments
7 Discussion Boards
4 Case Studies
Examine the 6-year period when DBS embarked on its second strategy to become the Best Bank in the World by 2020. The bank reached its objective in 2019 and continues to garner more banking accolades.
Explore how Bossard Group—a Swiss family company originally active in reselling of fastening products—achieved an effective digital transformation through a step-by-step evolution of its business model.
See how a leading manufacturer of lifting equipment and market leader in industrial cranes successfully migrated its customers from reactive to preventive maintenance and its business logic from product-oriented to a service-oriented.
Explore how LAIIER powers industries to digitise by turning surfaces into sensors that enable traditionally analog, data poor firms to turn their interactions into meaningful feedback needed to drive business strategy in the digital world.
SMU Academic Director, Executive Development
Dr Markus Karner has been teaching interdisciplinary courses on complexity theory, ecology, evolution, and strategy at SMU since 2005... More info
SMU Programme Director, Executive Development
Dr Flocy Joseph joined SMU in 2012 with the Human Capital Leadership Institute as the country lead for India, servicing the Indian MNCs... More info
SMU University Professor, Former President
Dr Arnoud De Meyer is an internationally recognised researcher and academic leader with 35+ years of experience in top international... More info
SMU Professor of Operations Management
Prior to teaching at SMU, Dr Bhattacharya was an Associate Professor of Technology and Operations Management and an Assistant... More info
SMU Affiliated Faculty of Strategic Management
Dr Les Buckley has served as an affiliate faculty of strategic management at SMU since 2015, a role focused on executive development and training... More infoDr Markus Karner
SMU Academic Director, Executive Development
Dr Markus Karner has been teaching interdisciplinary courses on complexity theory, ecology, evolution, and strategy at SMU since 2005. He holds a PhD in Life Sciences from the University of Paris and an MSc from the University of Vienna, Austria. Dr Karner also held postdoctoral research positions at the University of Southern California and at the University of Hawaiʻi.
His research used molecular biology tools in microbial ecology in the Mediterranean, Pacific Ocean, and Antarctica. He was awarded the U.S. National Science Foundation Medal for Services in Antarctica. Dr Karner published his original research in the prestigious journal Nature other peer-reviewed publications and wrote a textbook on biological models for business. His research was funded by the National Science Foundations of Austria and the U.S., and by the Commission of the European Communities.
Dr Flocy Joseph
SMU Programme Director, Executive Development
Dr Flocy Joseph joined SMU in 2012 with the Human Capital Leadership Institute as the country lead for India, servicing the Indian MNCs. Her role encompasses designing, delivering and facilitating executive development programs for industry-specific and customised programs for the university’s tier corporate clients. She earned her PhD in Responsible Leadership at SMU.
Dr Flocy is a certified trainer in delivering the Global Mindset Inventory and the Facet 5 personality tools. Joseph has authored various case studies on leadership, some of which have been published to global recognition. She has also led a research paper on “Cultural Transformation in the Digital World”, authored an award-winning paper on “Beta Leadership” and co-authored the book Living the Corporate Purpose: Insights from Companies in Asia.
Dr Arnoud De Meyer
SMU University Professor, Former President
Dr Arnoud De Meyer is an internationally recognised researcher and academic leader with 35+ years of experience in top international institutions in Europe and Asia. He served as President of SMU from 2010–2018. Dr De Meyer earned his PhD in Business Administration and Management from Ghent University, Belgium.
His research centers on R&D and innovation management, manufacturing strategy and international management. He currently serves as Director of Viva Energy Pty Ltd, Australia. Dr De Meyer has been a member of several government panels, management and non-profit boards in the UK, Belgium and Singapore, including the Board of the Singapore Symphony Group.
Dr Shantanu Bhattacharya
SMU Professor of Operations Management
Prior to teaching at SMU, Dr Bhattacharya was an Associate Professor of Technology and Operations Management and an Assistant Professor of Technology and Operations Management at INSEAD. He also taught at the University of Texas at Austin. Dr Bhattacharya holds a PhD in Management from the University of Texas at Austin and an MSc in Electrical Engineering from Louisiana State University.
His teaching and research interests include technology management, operations management, supply chain management and new product and services development. Dr Bhattacharya is a member of INFORMS, has delivered several presentations on managing uncertainty in the high-technology industry, and had his research featured in Management Science.
Dr Les Buckley
SMU Affiliated Faculty of Strategic Management
Dr Les Buckley has served as an affiliate faculty of strategic management at SMU since 2015, a role focused on executive development and training. He is also the academic director of an International Enterprise Singapore-sponsored SMU course on Business Effectiveness in Asia. Dr Buckley holds a PhD in History from Columbia University, New York.
Dr Buckley has 25+ years of operational, manufacturing, supply chain and commercial experience in a range of Asia Pacific countries. He has been an audit committee and board member of Singapore Government’s National Environment Agency, a board member of the Football Association of Singapore and a member of Singapore Compact for Corporate Social Responsibility’s Board. Currently, he serves as a council member and advisor to Singapore Institute for International Affairs—a world-ranked geo-political and environmental think tank.
Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.
Download BrochureAll certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.
Flexible payment options available.