Integrated with Generative AI
Executive Diploma In Business Management Programme
- Live Masterclasses on AI & Gen AI Across Key Business Domains
- SMU Associate Alumni Status and Benefits
- SMU holds Triple Crown Accreditation
- Online + Live Lectures by SMU Faculty/Industry Experts
Lunar New Year Enrolment Benefit
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Programme Overview
Modern executive leaders operate in an era of constant uncertainty—managing workforce shortages, adapting to rapid technological advancements, and addressing employee pushback against relentless transformation. At the same time, they face the challenge of driving ambitious growth while keeping operational costs in check to meet stakeholder expectations.
The Executive Diploma in Business Management at Singapore Management University equips professionals with essential modern leadership and management skills to navigate today’s dynamic business landscape.
What sets this programme apart is its focus on AI-powered leadership, integrating Generative AI and data analytics to drive business innovation and competitive edge. Combining academic depth with real-world application, it builds a strong foundation in strategy, decision-making, and global business acumen.
Through real-world case studies and practical projects, participants develop the skills to drive innovation, lead change, and manage diverse teams in an ever-evolving business environment.
Be a Holistic, Impactful Leader in a Dynamic Era
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Singapore Management University Advantage
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Programme Highlights
Comprehensive programme design, with modules on AI and Generative AI in leadership and business management.
Pre-recorded video lectures from SMU faculty for self-paced learning interspersed with live lectures by renowned SMU faculty practitioners
Curated case studies and application-based examples for real-world applications
1-Day campus experience and networking event at SMU campus
Eligibility for SMU Associate Alumni status and Benefits upon successful completion of the programme
Certificate of completion from SMU
Learn from the Youngest Business School to achieve Triple Crown Accreditation
Earn 1 credit unit towards SMU’s MSc in Management (MiM) upon successful completion, subject to admissions.
Who Should Attend?
Early to mid level professional and managers seeking to enhance management expertise, refine leadership skills, and transition into executive roles.
Aspiring senior executives aiming to strengthen problem-solving abilities, leadership impact, and earn a recognised certification.
Entrepreneurs and start-up founders looking to build a strong foundation in organisational leadership and business strategy.
Note: No enrolments or payments will be accepted from India.
Learning Outcomes
Equip participants with the ability to apply statistical methods and analytical tools to make data-driven decisions and effectively communicate results to various stakeholders.
Enable participants to integrate operations management principles with organizational strategies, focusing on sustainable practices and improved supply chain efficiency.
Prepare participants to understand and navigate the complexities of international business, including cultural influences and strategic challenges faced by global managers.
Facilitate the growth of effective leadership capabilities, enabling participants to manage diverse teams and address organizational behavior issues in a contemporary context.
Empower graduates to critically assess financial statements and utilize financial concepts to inform strategic business decisions.
Encourage innovative approaches and entrepreneurial skills that enable participants to identify opportunities, assess risks, and develop viable business solutions.
Programme Modules
The modules in the Executive Diploma in Business Management programme focus on:
Evidence-based Management & Leadership
Decision Making
Organisational Creativity and Innovation
Negotiations and conflicts
Ethics
Giving Voices to Values
Teams
Motivation
Introduction to Marketing Data Analysis and Statistics
Market Definition and Segmentation
Customer Satisfaction and Loyalty analysis
Product Analysis
Pricing analysis and Novartis Case
Web Analytics and Starwood Case
Introduction to Artificial Intelligence
Asia, ASEAN, and International Business
Conceptualising ‘Distance’ Among Countries
Global Business Strategies
Internationalising Towards Host Countries
The Role of Corporate Headquarters in Creating Value
Role of Regional Office in Reducing Distance
The Role of Host Country Subsidiaries in a Differentiated Network
Establishing an Environment to Sustain Internationalisation
Introduction to Accounting, Financial Statements, and Accounting Concepts and Principle
The Accounting Process and Transaction Analysis
Current Assets and Non Current Assets
Financial Statement Analysis and Financial Ratios
Managerial Accounting and Cost Classification
Cost Behavior and Cost-Volume-Profit Analysis
Cost for Planning, Cost for Decision Making
Capital Budgeting
Linking Financial and Operational Metrics
Behavioural Operations – Newsvendor
Supply Chain Contracts
Industry 4.0
Manufacturing Flexibility
Network Design and Cross-docking
Logistics Management
Operations and Process Management
Overview of Entrepreneurship
Entrepreneurial Decision-making
Financing New Ventures
Legal Aspects of Entrepreneurship
Innovation and Design Thinking
MVPs and Market Entry Strategies
Social Entrepreneurship
Corporate Entrepreneurship
Strategic Frameworks with examples
Business Models
Strategic Management and Implementation
*Live Modules by Faculty
Understanding Customer and Competition
Marketing Strategy and Digital Marketing
AI in Marketing Management
*Live Modules by Faculty
Generative AI and AI-led Strategy
Applications of GenAI tools in Productivity and Creativity
Industry 4.0, Cybersecurity, Digital Leadership
*Live Modules by Faculty
Live Masterclasses on AI & Gen AI Across Key Business Domains
Campus experience and networking events at SMU campus
Participants will be invited to attend a 1-day Campus Immersion and Networking Event at the end of the 14 months journey at the SMU campus. During this event, participants will have the opportunity to network with fellow global leaders and interact with the programme faculty / director.
Key Programme Faculty
Adjunct Lecturer Singapore Management University
Ronald Tay is an experienced international organizational development, consultant consummate speaker, coach and educator with over 20 years of experience across key industries...
Director, Centre Of Management Practice
Dr Havovi Joshi is the Director Centre for Management Practice at Singapore Management University (SMU) and the editor-in-chief of SMU’s Asian Management Insights. Havovi grad...
Senior Lecturer of Accounting; Co-Director, Master of Professional Accounting (MPA)
Professor of Operations Management; Deputy Dean (Education); Academic Director, PhD in Business (General Management)
Shantanu is Lee Kong Chian Professor of Operations Management at SMU, and Deputy Dean of Programmes. Previously, he was Associate Professor of Operations Management at SMU and...
Senior Lecturer of Strategy & Entrepreneurship
Dr. Patrick Tan is Senior Lecturer of Strategic Management and the Academic Director of International Trading Institute at SMU. His research, teaching, and consulting focus on...
Associate Professor of Marketing
Dr. Sandeep Chandukala specializes in teaching Analytics across various programs in the business school. He has taught Business analytics in Executive MBA, MBA & Blended MiM; ...
Full-time Faculty VARAKANTHAM Professor of Strategic Management; Area Coordinator, Strategy & Entrepreneurship
Full-time Faculty Professor of Marketing (Practice)
Sabine Benoit’s research specialises in technology in retail and service settings, the sharing economy and consumer perception of sustainability. Her work has been published i...
Full-time Faculty Professor of Computer Science; Director, CARE.AI Lab; Coordinator, BSc (CS) Artificial Intelligence Track
Pradeep R VARAKANTHAM is a Professor of Computer Science at the School of Computing and Information Systems at Singapore Management University. He leads the CARE.AI research l...
Senior Business Leader | B2B & B2C | Regional & Global | Commercial & Digital/AI Transformation | Sustainability | Board Director
Tommy Leong has over 30 years of experience in B2B and B2C across Asia Pacific, Greater China, and global roles. He was the former President of East Asia & Japan at Schneider ...
Past Participant Profiles
Work Experience
Designation
Country
SMU Associate Alumni Status and Benefits
Participants will receive recognition as SMU Associate Alumni Status* and gain access to the curated benefits and perks, including exclusive resources and offers that are accorded only to SMU alumni.
Latest updates from SMU publications such as Keep Up (OAR quarterly alumni e-newsletter), SMU Engage (SMU e-newsletter) and Lift Up (Alumni Giving e-newsletter)
Invitations to exclusive professional or networking events
Up to 20% discount** on Lifelong Learning (Open Enrolment) Programmes offered by SMU Executive Development
Discounts and exclusive promotions at participating merchants.
*Kindly be advised that these benefits are subject to change.
** For selected programmes only. Only one discount applicable per registration. Multiple or combined discounts are not accepted
Programme Completion Certificate
Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.
FAQs
The SMU Executive Diploma in Business Management is ideal for working professionals aiming to strengthen their leadership, strategic decision-making, and innovation skills. The 14-month programme integrates AI, business strategy, and executive development, making it highly relevant for today’s dynamic business environment.
Yes, the SMU Executive Diploma in Business Management is a highly flexible online course designed for working professionals and aspiring leaders. It combines asynchronous video lectures with live online masterclasses, culminating in a campus immersion, offering the perfect blend of convenience and engagement.
Yes. This is a high-impact leadership development programme focused on cultivating executive presence, team management, strategic problem-solving, and digital fluency—all critical for modern leadership roles.
This programme includes dedicated modules and live masterclasses on AI in business management, focusing on how AI and Generative AI can drive innovation across marketing, operations, finance, people management, and business analytics. It prepares leaders to use AI for strategic growth and problem-solving.
Yes, this 14-month SMU EDBM is a comprehensive business management programme that focuses on leadership, AI strategy, global business, and financial acumen. It is ideal for professionals aiming to step into executive roles or manage growing teams effectively.
Yes, the SMU EDBM programme offers a flexible format for professionals seeking executive education online. It combines asynchronous video lectures with live faculty sessions, making it well-suited for working individuals who prefer a structured yet accessible learning experience.
The SMU executive diploma offers a global credential from a Triple Crown accredited institution, exclusive alumni benefits, networking opportunities, and deep exposure to relevant technologies like AI and Generative AI—all at an affordable fee of USD 4,000.
The programme supports business strategy development through modules on strategic decision-making, operations, and global business. It incorporates real-world case studies and application-based learning to help participants drive growth and manage change effectively.
It serves as a future-ready management training programme by blending foundational business concepts with applied leadership techniques and AI integration. The curriculum is designed to empower managers to lead diverse teams and solve complex challenges.
Yes, the SMU EDBM is a credible online business diploma that offers flexible, high-impact learning with both pre-recorded and live components. It’s ideal for professionals who want to earn a globally respected credential while managing full-time work.
No, this is a standalone diploma course offered by SMU.
No, this course is not MoE-accredited or CPE-registered.
Note: No enrolments or payments will be accepted from India.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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