The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Gain product management skills that will help you optimise your organisation's end-to-end product development processes
1 September 2022
2 months, online
4-6 hours per week
US$1,600 or get US$240 off with a referral
Our participants tell us that taking this programme together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Product Management starting on 1 September 2022 .
We’ve sent you an email with enrolment next steps. If you’re ready to enrol now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.
Apply before 17 August 2022 to enjoy US$100 off the programme fee.
Use code SMU100TA during payment.
New Features: Industry Relevant Tools and Case Studies
WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.
140 Video Lectures
50+ Industry Examples
24 Assignments
8 Discussion Boards
2 Industry Practice Tools
2 Case Studies
1 Capstone Project
The programme comprises 8 modules. Each module is led by an SMU faculty expert with field experience specific to the Product Management topics being discussed.
Examine the causes of disruption for products and businesses, the various stages of digital production development and the platform models and strategies for creating network value.
Identify the key elements of a product portfolio, product portfolio strategies for firms and products with effective resource allocations.
Analyse business-customer persona using design thinking approach, design and evaluate diverse strategies to conceptualise and generate relevant solutions to design problems. Examine the importance of prototyping and testing during the design thinking process.
Identify the product opportunity gaps for business growth. Outline a firms innovation strategy using product innovation charter & describe a minimum viable product while you distinguish it from a business proposal.
Describe and compare the traditional and novel product development processes. Examine the implementation of lean and agile business methodology in an organisation. Outline a product development plan with a combination of design thinking, lean development and agile methodology.
Outline a plan to create an effective business model and pricing strategy for a product or service. Discuss the significance of value-based pricing for a product. Examine the new business models.
Analyse elements of a product and develop its positioning strategy. Examine the positioning strategy of a product focusing on value proposition and the target segment of customers. Recognise the product attributes that influence consumer purchasing decisions.
Describe the concept of PLC with and related guidelines. Explain the growth maturity and decline considerations of PLC. Identify the stage of PLC and steps an organisation need to take in each stage to be successful.
Examine the causes of disruption for products and businesses, the various stages of digital production development and the platform models and strategies for creating network value.
Describe and compare the traditional and novel product development processes. Examine the implementation of lean and agile business methodology in an organisation. Outline a product development plan with a combination of design thinking, lean development and agile methodology.
Identify the key elements of a product portfolio, product portfolio strategies for firms and products with effective resource allocations.
Outline a plan to create an effective business model and pricing strategy for a product or service. Discuss the significance of value-based pricing for a product. Examine the new business models.
Analyse business-customer persona using design thinking approach, design and evaluate diverse strategies to conceptualise and generate relevant solutions to design problems. Examine the importance of prototyping and testing during the design thinking process.
Analyse elements of a product and develop its positioning strategy. Examine the positioning strategy of a product focusing on value proposition and the target segment of customers. Recognise the product attributes that influence consumer purchasing decisions.
Identify the product opportunity gaps for business growth. Outline a firms innovation strategy using product innovation charter & describe a minimum viable product while you distinguish it from a business proposal.
Describe the concept of PLC with and related guidelines. Explain the growth maturity and decline considerations of PLC. Identify the stage of PLC and steps an organisation need to take in each stage to be successful.
Further develop your product management experience and portfolio.
This in-depth Capstone Project will challenge you to apply the skills and techniques gained in Week 3 to Week 7 to a real-world product development scenario.
Download BrochureThrough real-world examples from multiple industries, you'll see how the theories are put into practice.
Learn about the launch of disruptive products like iPad and Apple Watch.
Understand the story of Netflix and how product development took place based on customer needs.
Learn about the evolution of Amazon’s business model.
Analyse the value proposition of Rolex and how it’s business model fits.
Examine how Mercedes used design thinking to adapt to specific customer needs.
Understand the sustaining innovation model with existing products at Tesla.
Other companies that are included as examples or as use cases in the program include Kodak, Nokia, Britannica, Blockbuster, Intel, Gillette, GoPro, Sony, Philips, Nike, Samsung etc.
Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.
Jira Software is part of a family of products designed to help teams of all types manage work.
Asana is a web and mobile work management platform designed to help teams organize, track, and manage their work.
Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.
Recent years have seen a rapid democratisation of premium design with user-friendly and intuitive tools. With a wide set of options available to the consumers and fierce competition between the providers, how can Adobe Spark strike the perfect balance between free and paid features? Moreover, how can they convert free users to paying ones?
How can food ordering and delivery platforms cope with the shift in consumer preference for home cooked food and hygienic dining experiences in the post-covid era? Moreover, how can they connect the rising number of home chefs with consumers looking for healthy meals?
Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.
The success of a company hinges on the effectiveness of its product management process. Whether you’re looking to bring new products to market or improve upon existing ones, the product life cycle requires management and leadership in order for value to be delivered to customers. In fact, nearly 70% of product managers surveyed agreed that product management is a leadership role.
of product managers and leaders surveyed said they are primarily accountable for product strategy.
of product managers say that product management is established but still developing inside their organisation.
of product managers say that they are seen as leaders and key differentiators inside their organisation.
Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence Singapore Management University
Kapil R Tuli is Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence at Singapore Management University. He has a PhD in Marketing from the Goizueta Business School at Emory University, a Masters... More info
Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); Academic Director, PhD in Business (General Management)
Shantanu Bhattacharya is Professor of Operations Management at SMU. Prior to this, he was an Associate Professor of Technology and Operations Management at INSEAD from September... More info
Academic Director, Executive Development
Dr Karner teaches interdisciplinary courses that combine complexity theory, ecology, evolution, and strategy. He uses these tools to explore the functioning and evolution of complex adaptive systems through diversity, recombination, and creativity... More info
Senior Lecturer of Strategic Management; Academic Director, ITI; Course Coordinator, ITI track
Dr Tan has more than 30 years of senior regional management experience in banks and insurance companies. He has held roles in regional and country general management, sales and business development... More info
Professor of Marketing; Director, Centre for Marketing Excellence; Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative
In addition to his current university role, Professor Reddy also served as the Associate Dean of General Management overseeing the MBA and the Executive MBA programmes. Previously... More infoKapil R Tuli, PhD
Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence Singapore Management University
Kapil R Tuli is Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence at Singapore Management University. He has a PhD in Marketing from the Goizueta Business School at Emory University, a Masters in Marketing & E-Commerce at Texas A&M University, a Post Graduate Diploma in Business Administration from NMIMS University (Mumbai), and a Bachelors in Chemistry from Mumbai University, India.
His areas of specialisation include Customer Centricity, Brand Management, Customer Satisfaction, Innovation & Digital Transformation. Over the years, Prof Tuli has engaged in designing and delivering executive education programmes, public speaking, and consulting engagements with a wide variety of firms such as, Visa, Tiffany & Co, Ikea, DFS, Johnson & Johnson, United Overseas Bank, Microsoft, Sembcorp Marine, Singapore Power, Singhealth, Civil Service College at Singapore, Zuellig Pharmaceuticals, Health Promotion Board, Public Utilities Board, Urban Regulatory Authority, and Prysmian Inc.
Currently, Prof Tuli teaches Marketing Management to MBA students and Managing Service Innovations to the Masters in Innovation Students. In addition, Prof Tuli also teaches Marketing Strategy to PhD Students. Over the years, Prof Tuli has been recognized for both his research and teaching. In 2015, a case study written by him (Jungle Beer: An Entrepreneur's Journey) was awarded the Best Case Study Award in Entrepreneurship by the EFMD. In 2016 Prof Tuli became the first faculty from an Asian business school to be conferred the prestigious Rajan Vardarajan Award from the American Marketing Association (AMA) for early career impact in Marketing Strategy. In 2017, Prof Tuli’s research on customer solutions won the AMA-Sheth Award for long impact for an article published in the Journal of Marketing.
Shantanu Bhattacharya, PhD
Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); Academic Director, PhD in Business (General Management)
Shantanu Bhattacharya is Professor of Operations Management at SMU. Prior to this, he was an Associate Professor of Technology and Operations Management at INSEAD from September 2002 to June 2014, and Assistant Professor of Technology and Operations Management at INSEAD from September 1998 to August 2002. His teaching and research interests are in the areas of technology management, operations management, supply chain management and new product and services development. Prof Bhattacharya is a member of INFORMS, has made several presentations on managing uncertainty in the high-technology industry, and his research has appeared in Management Science.
Prior to joining SMU and INSEAD, Prof Bhattacharya was an instructor at the University of Texas at Austin.
Markus Karner, PhD
Academic Director, Executive Development
Dr Karner teaches interdisciplinary courses that combine complexity theory, ecology, evolution, and strategy. He uses these tools to explore the functioning and evolution of complex adaptive systems through diversity, recombination, and creativity.
Dr Karner has been teaching undergraduates and MBA candidates at Singapore Management University since 2005. He owns a Singapore based consulting company, Karner Consult Pte Ltd. His research used molecular biology tools in microbial ecology in the Mediterranean, Pacific Ocean, and Antarctica. He was awarded the U.S. National Science Foundation Medal for Services in Antarctica.
Dr Karner published his original research in the prestigious journal Nature and other peer-reviewed publications, and wrote a textbook on biological models for business. His research was funded by the National Science Foundations of Austria and the U.S.A., and by the Commission of the European Communities.
Patrick Tan, PhD
Senior Lecturer of Strategic Management; Academic Director, ITI; Course Coordinator, ITI track
Dr Tan has more than 30 years of senior regional management experience in banks and insurance companies. He has held roles in regional and country general management, sales and business development, operations, customer services and IT. Additionally, Dr Tan is involved in starting up businesses in Singapore, Indonesia, Thailand and China.
Research interests include Strategy, including application of Sun Tzu Art of War to business; Design Thinking; Business Model Innovation and Management of Asia-Pacific Businesses.
Srinivas K. Reddy, PhD
Professor of Marketing; Director, Centre for Marketing Excellence; Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative
In addition to his current university role, Professor Reddy also served as the Associate Dean of General Management overseeing the MBA and the Executive MBA programmes. Previously, he was the Executive Director and Group Head, Corporate Strategy and Leadership Development at Maytas. Prior to the stint at Maytas he was the Robert O. Arnold Professor of Business and the Director of the Coca-Cola Center for Marketing Studies, Terry College of Business at the University of Georgia.
Prof Reddy's expertise is in branding, innovation, new product development, marketing and competitive strategy involving new brands and services. Prof Reddy’s research has been published in Journal of Marketing, Journal of Marketing Research, Management Science, Social Networks, Statistical Science, Journal of International Business Studies, Marketing Letters, Journal of Retailing, Journal of the Academy of Marketing Science, Decision Support Systems and Journal of Business Research.
In 2006, he has been awarded the IBM’s prestigious SUR grant to study corporate innovativeness and innovation conversion. He has consulted and taught executive programs for IBM, Coca-Cola Company, United Parcel Service, Miller Brewing, Pfizer, Eli Lilly, Bristol-Myers-Squibb, Satyam Computer Services, Chase, Turner Broadcasting, Cox Interactive Media, Equitable, Ford Foundation, Price Waterhouse Coopers, MasterCard, Unilever, Sembcorp, MSIG, SingHealth, Randstad, Schneider Electric, and Infineon.
The programme is designed for both tech and non-tech professionals. Representative roles and industries that can benefit include:
Industries:
IT Product & Services, Banking and Financial Services, Pharmaceuticals, Consulting and beyond
Functions:
Technological Management, General Management, Operations, and Consulting
This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.
Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.
Download BrochureAll certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.
Flexible payment options available.
