Gain product management skills that will help you optimise your organisation's end-to-end product development processes
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15 March 2023
3 Months, online
4-6 hours per week
US$1,800 or get US$270 off with a referral
Our participants tell us that taking this programme together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Product Management Programme starting on 15 March 2023 .
We’ve sent you an email with enrolment next steps. If you’re ready to enrol now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.
This programme features 3 months of free Premium Access to Emeritus Insights—a mobile app with 5,000+ bite-sized, business-focused videos to help you meet your daily learning goals on the go.
Apply before 16 February 2023 to enjoy US$150 off the programme fee.
Use code SMU150EBTA during payment.
New features:
● Live session with faculty
● Tools to be taught: Trello, Whimsical, Asana
● Industry Relevant Tools and Case Studies
WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.
140 Video Lectures
50+ Industry Examples
26 Assignments
10 Discussion Boards
3 Industry Practice Tools
2 Live Sessions with Faculty
2 Case Studies
1 Capstone Project
Professional presentation of Capstone project
Define the characteristics of product management by differentiating the application of product management strategies across industries in order to determine the skills required to be a successful product manager.
Examine the causes of disruption for products and businesses, the various stages of digital production development and the platform models and strategies for creating network value.
Identify the key elements of a product portfolio, product portfolio strategies for firms and products with effective resource allocations.
Analyse business-customer persona using design thinking approach, design and evaluate diverse strategies to conceptualise and generate relevant solutions to design problems. Examine the importance of prototyping and testing during the design thinking process.
Identify the product opportunity gaps for business growth. Outline a firms innovation strategy using product innovation charter & describe a minimum viable product while you distinguish it from a business proposal.
Describe and compare the traditional and novel product development processes. Examine the implementation of lean and agile business methodology in an organisation. Outline a product development plan with a combination of design thinking, lean development and agile methodology.
Outline a plan to create an effective business model and pricing strategy for a product or service. Discuss the significance of value-based pricing for a product. Examine the new business models.
Analyse elements of a product and develop its positioning strategy. Examine the positioning strategy of a product focusing on value proposition and the target segment of customers. Recognise the product attributes that influence consumer purchasing decisions.
Describe the concept of PLC with and related guidelines. Explain the growth maturity and decline considerations of PLC. Identify the stage of PLC and steps an organisation need to take in each stage to be successful.
Develop the mindset of growth hacking by identifying and adopting growth strategies, processes, skills and best practices utilized by organizations across various industries.
Define the characteristics of product management by differentiating the application of product management strategies across industries in order to determine the skills required to be a successful product manager.
Describe and compare the traditional and novel product development processes. Examine the implementation of lean and agile business methodology in an organisation. Outline a product development plan with a combination of design thinking, lean development and agile methodology.
Examine the causes of disruption for products and businesses, the various stages of digital production development and the platform models and strategies for creating network value.
Outline a plan to create an effective business model and pricing strategy for a product or service. Discuss the significance of value-based pricing for a product. Examine the new business models.
Identify the key elements of a product portfolio, product portfolio strategies for firms and products with effective resource allocations.
Analyse elements of a product and develop its positioning strategy. Examine the positioning strategy of a product focusing on value proposition and the target segment of customers. Recognise the product attributes that influence consumer purchasing decisions.
Analyse business-customer persona using design thinking approach, design and evaluate diverse strategies to conceptualise and generate relevant solutions to design problems. Examine the importance of prototyping and testing during the design thinking process.
Describe the concept of PLC with and related guidelines. Explain the growth maturity and decline considerations of PLC. Identify the stage of PLC and steps an organisation need to take in each stage to be successful.
Identify the product opportunity gaps for business growth. Outline a firms innovation strategy using product innovation charter & describe a minimum viable product while you distinguish it from a business proposal.
Develop the mindset of growth hacking by identifying and adopting growth strategies, processes, skills and best practices utilized by organizations across various industries.
Further develop your product management experience and portfolio.
This in-depth Capstone Project will challenge you to apply the skills and techniques gained in Week 3 to Week 7 to a real-world product development scenario.
Download BrochureThrough real-world examples from multiple industries, you'll see how the theories are put into practice.
Learn about the launch of disruptive products like iPad and Apple Watch.
Understand the story of Netflix and how product development took place based on customer needs.
Learn about the evolution of Amazon’s business model.
Analyse the value proposition of Rolex and how it’s business model fits.
Examine how Mercedes used design thinking to adapt to specific customer needs.
Understand the sustaining innovation model with existing products at Tesla.
Other companies that are included as examples or as use cases in the program include Kodak, Nokia, Britannica, Blockbuster, Intel, Gillette, GoPro, Sony, Philips, Nike, Samsung etc.
Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.
Asana is a web and mobile work management platform designed to help teams organize, track, and manage their work.
Trello is the flexible work management tool that empowers all teams to plan, track, and accomplish their work, their way.
Whimsical is the visual workspace for thinking and collaboration, combining flowcharts, wireframes, sticky notes, mind maps and docs.
Jira software is part of the family of products designed to help teams in managing work across domains
Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.
Recent years have seen a rapid democratisation of premium design with user-friendly and intuitive tools. With a wide set of options available to the consumers and fierce competition between the providers, how can Adobe Spark strike the perfect balance between free and paid features? Moreover, how can they convert free users to paying ones?
How can food ordering and delivery platforms cope with the shift in consumer preference for home cooked food and hygienic dining experiences in the post-covid era? Moreover, how can they connect the rising number of home chefs with consumers looking for healthy meals?
Other case studies include: Adobe, Whirlpool, Amazon Kindle Fire Phone, Motorola, etc.
Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.
The success of a company hinges on the effectiveness of its product management process. Whether you’re looking to bring new products to market or improve upon existing ones, the product life cycle requires management and leadership in order for value to be delivered to customers. In fact, nearly 70% of product managers surveyed agreed that product management is a leadership role.
of product managers and leaders surveyed said they are primarily accountable for product strategy.
of product managers say that product management is established but still developing inside their organisation.
of product managers say that they are seen as leaders and key differentiators inside their organisation.
Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence Singapore Management University
Academic Director, Executive Development
Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); Academic Director, PhD in Business (General Management)
Professor of Marketing; Director, Centre for Marketing Excellence; Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative
Senior Lecturer of Strategic Management; Academic Director, ITI; Course Coordinator, ITI track
The programme is designed for both tech and non-tech professionals. Representative roles and industries that can benefit include:
Industries:
IT Product & Services, Banking and Financial Services, Pharmaceuticals, Consulting and beyond
Functions:
Technological Management, General Management, Operations, and Consulting
This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.
Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.
Download BrochureAll certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.
Flexible payment options available.
