Professor of Marketing; Director, Centre for Marketing Excellence; Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative
In addition to his current university role, Dr. Reddy also served as the Associate Dean of General Management overseeing the MBA and the Executive MBA programmes. Previously, he was the Executive Director and Group Head, Corporate Strategy and Leadership Development at Maytas. Prior to the stint at Maytas he was the Robert O. Arnold Professor of Business and the Director of the Coca-Cola Center for Marketing Studies, Terry College of Business at the University of Georgia.
Dr. Reddy's expertise is in branding, innovation, new product development, marketing and competitive strategy involving new brands and services. Dr. Reddy’s research has been published in Journal of Marketing, Journal of Marketing Research, Management Science, Social Networks, Statistical Science, Journal of International Business Studies, Marketing Letters, Journal of Retailing, Journal of the Academy of Marketing Science, Decision Support Systems and Journal of Business Research.
In 2006, he has been awarded the IBM’s prestigious SUR grant to study corporate innovativeness and innovation conversion. He has consulted and taught executive programs for IBM, Coca-Cola Company, United Parcel Service, Miller Brewing, Pfizer, Eli Lilly, Bristol-Myers-Squibb, Satyam Computer Services, Chase, Turner Broadcasting, Cox Interactive Media, Equitable, Ford Foundation, Price Waterhouse Coopers, MasterCard, Unilever, Sembcorp, MSIG, SingHealth, Randstad, Schneider Electric, and Infineon.