Product Management Programme

• Develop the product mindset needed to bring viable products (or services) to market

• Define the problem a product will solve, map the customer’s journey and create user personas

• Use design thinking to generate innovative ideas and solutions to design problems

• Analyse strategies and frameworks for developing, marketing and selling a product

• Evaluate product road mapping and prototyping decisions using various product management techniques and practices

• Outline a plan to create a competitive scalable product using key product development strategies and frameworks

• Develop an understanding of the different types of pricing strategies and formats in launching a new product, and how an innovative pricing strategy can be a critical differentiator in launching a new product

Further develop your product management experience and portfolio.

This in-depth Capstone Project will challenge you to apply the skills and techniques gained in Week 4 to Week 9 to a real-world product development scenario.

The programme is designed for both tech and non-tech professionals. Representative roles and industries that can benefit include:

Industries: IT Product & Services, Banking and Financial Services, Pharmaceuticals, Consulting and beyond

Functions: Technological Management, General Management, Operations, and Consulting

This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.

Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.

Emeritus provides the following career preparation services:

• Resume building videos

• Interview preparation videos

• Linkedln profile building videos

• Interview guidebooks

• Glossary of resume templates

Please note: SMU or Emeritus do not promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. SMU is not involved in any way and makes no commitments regarding the Career Services mentioned here

What is it like to learn with the learning collaborator, Emeritus? More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.