Gain product management skills that will help you optimise your organisation's end-to-end product development processes.
Please note that the programme duration includes a break week for Christmas from 24th Dec 2024 to 1st Jan 2025, and for Chinese New Year from 28th Jan 2025 to 3rd Feb 2025.
6 Live sessions with Faculty/Program leader and 9 with Industry expert
Tools to be taught: Trello, Whimsical, Asana, Figma, Miro, Jira
Industry relevant tools and case studies
Develop the product mindset needed to bring viable products (or services) to market
Define the problem a product will solve, map the customer’s journey and create user personas
Use design thinking to generate innovative ideas and solutions to design problems
Analyse strategies and frameworks for developing, marketing and selling a product
Evaluate product road mapping and prototyping decisions using various product management techniques and practices
Outline a plan to create a competitive scalable product using key product development strategies and frameworks
Develop an understanding of the different types of pricing strategies and formats in launching a new product, and how an innovative pricing strategy can be a critical differentiator in launching a new product
140+ Pre-Recorded Video Lectures* from SMU faculty with for self-paced learning interspersed with live lectures from renowned SMU faculty and industry practitioners.
50+ Industry Examples
26 Assignments
10 Discussion Boards
6 Tools
6 Live sessions with Faculty/Program leader and 9 with Industry expert
2+ Case studies
1 Capstone Project
Modules on Generative AI Including Applications
Note:
The programme highlights mentioned above are subject to change based on faculty availability and the desired outcomes of the programme.
*This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
Note:
*This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
Further develop your product management experience and portfolio.
This in-depth Capstone Project will challenge you to apply the skills and techniques gained in Week 4 to Week 9 to a real-world product development scenario.
Module 1: Introduction to Generative AI
Module 2: Generative AI Models
Module 3: Working with Generative AI
Module 4: Product Management
Masterclass to address cutting edge tools and latest developments
Note: The bonus content on Generative AI is optional and does not count towards your final evaluation.
Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence Singapore Management University
Academic Director, Executive Development
Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); Academic Director, PhD in Business (General Management)
Professor of Marketing; Director, Centre for Marketing Excellence; Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative
Senior Lecturer of Strategic Management; Academic Director, ITI; Course Coordinator, ITI track
Full-time Faculty Associate Professor of Communication Management (Practice)
Full-time Faculty, Associate Professor of Strategy & Entrepreneurship; Academic Director, Master of Science in Innovation
Note - Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.
The programme is designed for both tech and non-tech professionals. Representative roles and industries that can benefit include:
Industries: IT Product & Services, Banking and Financial Services, Pharmaceuticals, Consulting and beyond
Functions: Technological Management, General Management, Operations, and Consulting
This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.
Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.
Note:
All certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.
*Emeritus or the institute does not guarantee availability of any live faculty session recordings.
Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.
Emeritus provides the following career preparation services:
Resume building videos
Interview preparation videos
Linkedln profile building videos
Interview guidebooks
Glossary of resume templates
Please note: SMU or Emeritus do not promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. SMU is not involved in any way and makes no commitments regarding the Career Services mentioned here
What is it like to learn with the learning collaborator, Emeritus? More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Please note that the programme duration includes a break week for Christmas from 24th Dec 2024 to 1st Jan 2025, and for Chinese New Year from 28th Jan 2025 to 3rd Feb 2025.
Flexible payment options available.
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