The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Gain product management skills that will help you optimise your organisation's end-to-end product development processes
Download Brochure
20 December 2023
4 Months, online
4-6 hours per week
US$2,000 and get US$200 off with a referral
Our participants tell us that taking this programme together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Apply before 11 October 2023 to enjoy 3% off the programme fee.
Use code APAC03TA during payment.
New features:
● 6 Live sessions with faculty
● Tools to be taught: Trello, Whimsical, Asana, Figma, Miro, Jira
● Industry relevant tools and case studies
WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.
140+ Pre-Recorded Video Lectures* from SMU faculty with for self-paced learning interspersed with live lectures from renowned SMU faculty and industry practitioners.
50+ Industry Examples
26 Assignments
10 Discussion Boards
6 Tools
6 Live sessions with faculty
2+ Case studies
1 Capstone Project
Professional presentation of Capstone project
Note:
The programme highlights mentioned above are subject to change based on faculty availability and the desired outcomes of the programme.
*This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
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*This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
Further develop your product management experience and portfolio.
This in-depth Capstone Project will challenge you to apply the skills and techniques gained in Week 4 to Week 9 to a real-world product development scenario.
Through real-world examples from multiple industries, you'll see how the theories are put into practice.
Learn about the launch of disruptive products like iPad and Apple Watch.
Understand the story of Netflix and how product development took place based on customer needs.
Learn about the evolution of Amazon’s business model.
Analyse the value proposition of Rolex and how it’s business model fits.
Examine how Mercedes used design thinking to adapt to specific customer needs.
Understand the sustaining innovation model with existing products at Tesla.
Other companies that are included as examples or as use cases in the program include Kodak, Nokia, Britannica, Blockbuster, Intel, Gillette, GoPro, Sony, Philips, Nike, Samsung etc.
Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.
Asana is a web and mobile work management platform designed to help teams organize, track, and manage their work.
Trello is the flexible work management tool that empowers all teams to plan, track, and accomplish their work, their way.
Whimsical is the visual workspace for thinking and collaboration, combining flowcharts, wireframes, sticky notes, mind maps and docs.
Jira software is part of the family of products designed to help teams in managing work across domains
Figma design is to create, share, and test designs for websites, mobile apps, and other digital products and experiences.
Miro design tool is used to create website wireframes, ideate on sticky notes, map user flows, and collect references.
Note:
All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
*The tools will be taught by teaching faculty, industry practitioners, or linked to relevant knowledge bases for your reference and self-guided learning
Recent years have seen a rapid democratisation of premium design with user-friendly and intuitive tools. With a wide set of options available to the consumers and fierce competition between the providers, how can Adobe Spark strike the perfect balance between free and paid features? Moreover, how can they convert free users to paying ones?
How can food ordering and delivery platforms cope with the shift in consumer preference for home cooked food and hygienic dining experiences in the post-covid era? Moreover, how can they connect the rising number of home chefs with consumers looking for healthy meals?
Other case studies include: Adobe, Whirlpool, Amazon Kindle Fire Phone, Motorola, etc.
Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.
The success of a company hinges on the effectiveness of its product management process. Whether you’re looking to bring new products to market or improve upon existing ones, the product life cycle requires management and leadership in order for value to be delivered to customers. In fact, nearly 70% of product managers surveyed agreed that product management is a leadership role.
of product managers and leaders surveyed said they are primarily accountable for product strategy.
of product managers say that product management is established but still developing inside their organisation.
of product managers say that they are seen as leaders and key differentiators inside their organisation.
*The schedule of live sessions and profile of Industry experts is subject to change and confirmation will be provided post programme start.
Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence Singapore Management University
Academic Director, Executive Development
Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); Academic Director, PhD in Business (General Management)
Professor of Marketing; Director, Centre for Marketing Excellence; Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative
Senior Lecturer of Strategic Management; Academic Director, ITI; Course Coordinator, ITI track
Full-time Faculty Associate Professor of Communication Management (Practice)
Full-time Faculty, Associate Professor of Strategy & Entrepreneurship; Academic Director, Master of Science in Innovation
Note - Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.
The programme is designed for both tech and non-tech professionals. Representative roles and industries that can benefit include:
Industries:
IT Product & Services, Banking and Financial Services, Pharmaceuticals, Consulting and beyond
Functions:
Technological Management, General Management, Operations, and Consulting
This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.
Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
— Fred Gomez, Director ,Technology Services, IT, Gemological Institute of America
— Nishant Gautam, Assistant Director, IT, Ernst & Young
— Lekshmi M Nair, Test Lead, Engineering, Lyte Ventures
— Avan KWek, Project Manager, Consulting, PayPal
Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.
Download BrochureAll certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.
*Emeritus or the institute does not guarantee availability of any live faculty session recordings
Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.
Emeritus provides the following career preparation services:
● Resume building videos
● Interview preparation videos
● Linkedln profile building videos
● Interview guidebooks
● Glossary of resume templates
Flexible payment options available.
