Product Management Programme

Gain product management skills that will help you optimise your organisation's end-to-end product development processes.

Country/Region
Work Experience

Please note that the programme duration includes a break week for Christmas from 24th Dec 2024 to 1st Jan 2025, and for Chinese New Year from 28th Jan 2025 to 3rd Feb 2025.

Application Close on 11 October, 2024

Apply before 11 October and avail early bird tuition assistance of USD150. Use code APAC150ALL8316 while applying.

New Features

  • 6 Live sessions with Faculty/Program leader and 9 with Industry expert

  • Tools to be taught: Trello, Whimsical, Asana, Figma, Miro, Jira

  • Industry relevant tools and case studies

What You Will Learn in the Programme?

  • Develop the product mindset needed to bring viable products (or services) to market

  • Define the problem a product will solve, map the customer’s journey and create user personas

  • Use design thinking to generate innovative ideas and solutions to design problems

  • Analyse strategies and frameworks for developing, marketing and selling a product

  • Evaluate product road mapping and prototyping decisions using various product management techniques and practices

  • Outline a plan to create a competitive scalable product using key product development strategies and frameworks

  • Develop an understanding of the different types of pricing strategies and formats in launching a new product, and how an innovative pricing strategy can be a critical differentiator in launching a new product

Programme Highlights

140+ Pre-Recorded Video Lectures* from SMU faculty

140+ Pre-Recorded Video Lectures* from SMU faculty with for self-paced learning interspersed with live lectures from renowned SMU faculty and industry practitioners.

50+ Industry Examples

50+ Industry Examples

26 Assignments

26 Assignments

10 Discussion Boards

10 Discussion Boards

6 Tools

6 Tools

6 Live sessions with Faculty/Program leader and 9 with Industry expert

6 Live sessions with Faculty/Program leader and 9 with Industry expert

2+ Case studies

2+ Case studies

1 Capstone Project

1 Capstone Project

Modules on Generative AI Including Applications

Modules on Generative AI Including Applications

Note:

  • The programme highlights mentioned above are subject to change based on faculty availability and the desired outcomes of the programme.

  • *This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.

  • **Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.

Programme Modules

Note:

  • *This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.

  • **Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.

Capstone Project

Further develop your product management experience and portfolio.

This in-depth Capstone Project will challenge you to apply the skills and techniques gained in Week 4 to Week 9 to a real-world product development scenario.

Generative AI (Optional)

  • Module 1: Introduction to Generative AI

  • Module 2: Generative AI Models

  • Module 3: Working with Generative AI

  • Module 4: Product Management

Masterclass to address cutting edge tools and latest developments

Note: The bonus content on Generative AI is optional and does not count towards your final evaluation.

Industry Examples

Through real-world examples from multiple industries, you'll see how the theories are put into practice.

Other companies that are included as examples or as use cases in the program include Kodak, Nokia, Britannica, Blockbuster, Intel, Gillette, GoPro, Sony, Philips, Nike, Samsung etc.

Apple
Apple

Learn about the launch of disruptive products like iPad and Apple Watch.

Netflix
Netflix

Understand the story of Netflix and how product development took place based on customer needs.

Amazon
Amazon

Learn about the evolution of Amazon’s business model.

Rolex
Rolex

Analyse the value proposition of Rolex and how it’s business model fits.

Mercedes
Mercedes

Examine how Mercedes used design thinking to adapt to specific customer needs.

Tesla
Tesla

Understand the sustaining innovation model with existing products at Tesla.

Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.

Industry Practice Tools

Asana
Asana

Asana is a web and mobile work management platform designed to help teams organize, track, and manage their work.

Trello
Trello

Trello is the flexible work management tool that empowers all teams to plan, track, and accomplish their work, their way.

Whimsical
Whimsical

Whimsical is the visual workspace for thinking and collaboration, combining flowcharts, wireframes, sticky notes, mind maps and docs.

Jira software
Jira software

Jira software is part of the family of products designed to help teams in managing work across domains.

Figma
Figma

Figma design is to create, share, and test designs for websites, mobile apps, and other digital products and experiences.

Miro
Miro

Miro design tool is used to create website wireframes, ideate on sticky notes, map user flows, and collect references.

Note:

  • All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.

  • *The tools will be taught by teaching faculty, industry practitioners, or linked to relevant knowledge bases for your reference and self-guided learning.

Case Studies

Growth Hacking with Adobe Spark
Growth Hacking with Adobe Spark

Recent years have seen a rapid democratisation of premium design with user-friendly and intuitive tools. With a wide set of options available to the consumers and fierce competition between the providers, how can Adobe Spark strike the perfect balance between free and paid features? Moreover, how can they convert free users to paying ones?

Road mapping and Prioritization
Road mapping and Prioritization

How can food ordering and delivery platforms cope with the shift in consumer preference for home cooked food and hygienic dining experiences in the post-covid era? Moreover, how can they connect the rising number of home chefs with consumers looking for healthy meals?

Other case studies include: Adobe, Whirlpool, Amazon Kindle Fire Phone, Motorola, etc.

Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.

Programme Faculty

Kapil R Tuli, PhD
Kapil R Tuli, PhD

Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence Singapore Management University

Markus Karner, PhD
Markus Karner, PhD

Academic Director, Executive Development

Shantanu Bhattacharya, PhD
Shantanu Bhattacharya, PhD

Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); Academic Director, PhD in Business (General Management)

Srinivas K. Reddy, PhD
Srinivas K. Reddy, PhD

Professor of Marketing; Director, Centre for Marketing Excellence; Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative

Patrick Tan, PhD
Patrick Tan, PhD

Senior Lecturer of Strategic Management; Academic Director, ITI; Course Coordinator, ITI track

Tamas Makany
Tamas Makany

Full-time Faculty Associate Professor of Communication Management (Practice)

Gomulya, David
Gomulya, David

Full-time Faculty, Associate Professor of Strategy & Entrepreneurship; Academic Director, Master of Science in Innovation

Note - Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.

Who Is This Programme For?

The programme is designed for both tech and non-tech professionals. Representative roles and industries that can benefit include:

Industries: IT Product & Services, Banking and Financial Services, Pharmaceuticals, Consulting and beyond

Functions: Technological Management, General Management, Operations, and Consulting

This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.

LP - SMU-PM - Past Participants Profile - Image

Past participants of Emeritus work at

LP - SMU-PM - Past participants of Emeritus work at - Image

Testimonials

Lectures had a good sampling of relevant examples which made the topics easy to grasp.
Fred Gomez
Fred Gomez
Director ,Technology Services, IT,
Gemological Institute of America
Great learning for the Product Management with supported examples to relate it and make it easy to understand. Also, great opportunity for Networking with team and other cohorts.
Nishant Gautam
Nishant Gautam
Assistant Director, IT,
Ernst & Young
Assignment and self-study modules: The activities helped me with research and understanding the importance of topics.
Lekshmi M Nair
Lekshmi M Nair
Test Lead, Engineering,
Lyte Ventures
High level overview of product management for students to start and grow from learning experience they wil face.
Avan KWek
Avan KWek
Project Manager, Consulting,
PayPal
Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.

Note:

  • All certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.

  • *Emeritus or the institute does not guarantee availability of any live faculty session recordings.

Emeritus Career Services

Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.

Emeritus provides the following career preparation services:

  • Resume building videos

  • Interview preparation videos

  • Linkedln profile building videos

  • Interview guidebooks

  • Glossary of resume templates

Please note: SMU or Emeritus do not promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. SMU is not involved in any way and makes no commitments regarding the Career Services mentioned here

The Learning Experience

What is it like to learn with the learning collaborator, Emeritus? More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Please note that the programme duration includes a break week for Christmas from 24th Dec 2024 to 1st Jan 2025, and for Chinese New Year from 28th Jan 2025 to 3rd Feb 2025.

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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