Sustainability Strategies and Green Economy Programme

Embedding Sustainability into Strategic Business Decisions.

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Course Dates

STARTS ON

27 March 2023

Course Duration

DURATION

3 Months, Online
4-6 hours per week

Course Fee

Free 3-Months Access to Emeritus Insights

This programme features 3 months of free Premium Access to Emeritus Insights—a mobile app with 5,000+ bite-sized, business-focused videos to help you meet your daily learning goals on the go.

Applications close on 11 February 2023

Apply before 11 February 2023 to enjoy US$100 off the programme fee.
Use code SMU100TA during payment.

WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.

What This Programme Will Do For You?

  • Articulate the importance of sustainable production, consumption, and operations
  • Explore the potential of technology and innovation to enable business sustainability and support sustainable development
  • Examine the models, frameworks and strategies that drive organisational decision-making in the face of global issues such as climate change
  • Determine sustainability risks and opportunities from a strategic perspective and evaluate their impact on multiple stakeholders
  • Assess the existing national and international regulations, reporting measures and standards surrounding environmental best practices and apply them at an organisational level
  • Investigate the sustainability leadership skills and competencies needed to implement climate risk practices and create long-term value for internal and external stakeholders

Programme Highlights

Career Acceleration with one of Asia's Top Universities

Certicate from Singapore Management University – a leading champion of sustainability movements in Singapore.

Growth-focused Curriculum

Growth-focused Curriculum
Understand the strategic overview of sustainability strategies for implementation in your function/organisation.

Quality Faculty

Quality Faculty

Learn from renowned faculty from SMU Lee Kong Chian School of Business.

Live and Interactive Sessions*

Live and Interactive Sessions*
a. 4 Live Sessions with Faculty
b. Industry speakers for content clarification and industry insights

Networking Opportunities

Networking Opportunities

Connect with high-achieving global peers from diverse sectors through SMU’s highly interactive, collaborative, and project-based approach to learning.

100+ Video Lectures

100+ Video Lectures

8 Assignments

7 Discussion Boards

7 Practice Quizzes

Modules for in-depth and comprehensive understanding of strategies for profit and sustainability.

Case studies and application-based examples for practical insight and long-term value.

Programme Modules

    • Explain the importance of sustainable consumption
    • Examine the factors that contribute to overconsumption
    • Develop ways to encourage consumers to make sustainable choices
    • Analyse the sustainability initiatives employed by companies across the world
    • Examine the holistic impact that the triple bottom line can have on an organisation's stakeholders and decision-making process(es)
    • Explore the viability of carbon capture as an effective means of business sustainability
    • Analyse the efficacy of industrial symbiosis and a circular economy in relation to an organisation’s production process(es)
    • Outline a collective impact framework that creates shared value for multiple stakeholders in a chosen organisational environment
    • Evaluate an organisation’s practices according to the four actions delineated in the sustainable hierarchy framework
    • Examine the effectiveness of the strategies within the sense-response framework in relation to an organisation’s sourcing practices
    • Discuss how to operationalise Extended Producer Responsibility (EPR) legislation
    • Critically assess how to measure sustainability within an organisation
    • Analyse the carbon footprint(s) of an organisation to measure its environmental impact
    • Critique the sustainability strategies/policies/frameworks that a local government has implemented
    • Evaluate the role of leadership in implementing a business sustainability strategy
    • Conduct a purpose and stakeholder analysis for an organisation in relation to sustainability as a business objective
    • Determine the risks and opportunities associated with collaborative/steward leadership
    • Learn the perspectives of sustainability that can drive innovation
    • Describe innovations that have improved sustainability
    • Use the ReSOLVE and Regenerate, Rewire, Inspire frameworks to create sustainable innovations
    • Utilise the three-factor behavioural model to analyse consumer behaviours related to green products
    • Understand the impact of green products’ marketing on the environment throughout the entire life cycle of a product
    • Examine segmentation, targeting and positioning in the context of marketing green products
    • Outline the marketing approach for a green product, including packaging design, pricing, and promotion and distribution initiatives
    • Relate sustainable finance to changing business models, operations, and global trends
    • Analyse the viability of various reporting measures
    • Examine the practices of sustainable investing and lending
    • Understand the role of green financial instruments and the need for climate risk management
    • Analyse the environmental impact of an organisation’s products/services by conducting a life cycle assessment
    • Explore the environmental performance of an organisation through carbon footprint calculations and the EIO-LCA approach
    • Determine the benefits and challenges of renewable energy sourcing options for organisations

Programme Goals

  • Enabling a deeper understanding on sustainable development with the help of circular business model.
  • Highlighting the importance of sustainable consumption and ways to align customer for sustainable choice/demand.
  • Enhancing competency to devise marketing plan for green products and creating a green finance strategy for an organisation via sustainable investment, green instruments, etc.
  • Focusing on the Triple Bottom Line Framework – People, Planet, Profit for participants to explore and learn how each of the parameters and their related variables aid in the measurement of sustainability goals.

Why Enrol in This Programme?

Sustainability has become a strategic business imperative due to changing global perspectives. Sustainable strategies have been proven to increase efficiency by reducing costs and maximising operating profits, in addition to accelerating competitive advantage.

Consumers are increasingly concerned about the future and expect organisations to be more sustainable and engaged. They recognise that their financial choices can become a catalyst for change.

The United Nation’s Business for 2030 initiative is re-framing sustainable development and corporate sustainability aligned to the Development Agenda and Sustainable Development Goals (SDGs), paving the way for businesses to demonstrate the central role they can play in both sustainable development and human prosperity. This means that businesses need to act beyond economic profits to implement sustainable business strategies to invest in innovation and long-term growth, while also considering their impact on people and the planet. Leaders should possess the right knowledge to evaluate and implement sustainable strategies for a value-driven approach in this circular economy.

In the online Sustainability Strategies and Green Economy Programme offered by Singapore Management University Lee Kong Chian School of Business, you will build capacity to integrate sustainable business strategies to transform your corporate values and build consumer loyalty that transcends traditional marketing approaches, while sustaining the planet and the needs of future generations. You will focus on the Circular Economy and learn sustainable solutions that will enable you to understand how reducing, reusing, and regenerating materials can lead to economic growth and a better society.

Emerge as a professional who understands the importance of sustainable operations and pioneer sustainable strategies in your organisation to improve business performance and mitigate carbon footprint.

85%

of global consumers have shifted their purchase behaviour towards being more sustainable.

Source: Global Sustainability Study by Simon-Kucher & Partners, 2021

70%

of consumers will pay an additional 5% for a green product, across multiple industries.

Source: McKinsey Sustainability, 2020

60%

Sustainable business strategies can help organisations increase efficiency by reducing costs and managing operating profits by about 60%.

Source: McKinsey Sustainability, 2020

Programme Faculty

Faculty Member DR SHANTANU BHATTACHARYA

DR SHANTANU BHATTACHARYA

Professor of Operations Management Lee Kong Chian School of Business

Dr Shantanu Bhattacharya is a Professor of Operations Management with the Lee Kong Chian School of Business, Singapore Management University (SMU).
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Faculty Member DR MICHELLE P. LEE

DR MICHELLE P. LEE

Associate Professor of Marketing (Education) Lee Kong Chian School of Business

Dr Michelle P. Lee is an Associate Professor of Marketing (Education) with the Lee Kong Chian School of Business,
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Faculty Member DR ZHOU YANGFANG, HELEN

DR ZHOU YANGFANG, HELEN

Associate Professor of Operations Management Lee Kong Chian School of Business

Dr Zhou Yangfang, Helen is an Associate Professor of Operations Management with the Lee Kong Chian School of
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Faculty Member DR ARNOUD DE MEYER

DR ARNOUD DE MEYER

Former SMU President, Professor Emeritus of Operations Management

Dr Arnoud De Meyer is a Professor Emeritus of Operations Management with the Lee Kong Chian School of Business, Singapore Management University (SMU).
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Faculty Member DR SESHAN RAMASWAMI

DR SESHAN RAMASWAMI

Associate Professor of Marketing (Education), Lee Kong Chian School of Business

Dr Seshan Ramaswami is an Associate Professor of Marketing (Education) with the Lee Kong Chian School of Business
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Faculty Member DR DAVE FERNANDEZ

DR DAVE FERNANDEZ

Professor of Finance (Practice) Lee Kong Chian School of Business

Dr Dave Fernandez is Professor of Finance (Practice) with the Lee Kong Chian School of Business, Singapore Management University (SMU), and the
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Faculty Member DR SIMON SCHILLEBEECKX

DR SIMON SCHILLEBEECKX

Assistant Professor of Strategic Management Course Coordinator, Capstone Development Lee Kong Chian School of Business

Dr Simon Schillebeeckx is Assistant Professor of Strategic Management and
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Who Is This Programme For?

The programme is designed for Senior Business Professionals and Leaders who want to:

  • Build capacity to operationalise sustainability strategies to drive business innovation and long-term growth
  • Pioneer organisational decision-making keeping climate change in mind
  • Accelerate your organisation’s sustainability journey to drive new business value with sustainability and resilience at the core
The programme is applicable across leadership, managerial, and consultancy functions; in major industries such as Technology, Banking & Finance, Oil and Gas, Healthcare, IT, Marketing, International Trade and Development, Customer Goods, and Manufacturing.

Past Participant Profiles

Countries

Work Experience

Industries

Certificate

Certificate

Upon successful completion of the Programme, participants will be awarded a verified digital certificate by Singapore Management University, Executive Development.

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All certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.